HUBUNGAN ANTARA DESTINATION IMAGE DENGAN MOTHERS LEISURE SATISFACTION DI DKI JAKARTA

HULUL AINI, . (2026) HUBUNGAN ANTARA DESTINATION IMAGE DENGAN MOTHERS LEISURE SATISFACTION DI DKI JAKARTA. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

ABSTRAK Waktu luang dalam keluarga memiliki karakteristik yang berbeda dari waktu luang individu karena dipengaruhi oleh pembagian peran dan tanggung jawab antaranggota keluarga. Bagi ibu, kesempatan menikmati waktu luang sering kali terbatas akibat dominannya peran sebagai pengasuh utama dan pengelola aktivitas domestik. Oleh karena itu, wisata keluarga menjadi salah satu bentuk rekreasi yang dapat memberikan kesempatan bagi ibu untuk memperoleh kepuasan waktu luang. Tingkat kepuasan tersebut diduga berkaitan dengan persepsi ibu terhadap citra destinasi wisata. Penelitian ini bertujuan menganalisis hubungan antara destination image dan mothers leisure satisfaction di DKI Jakarta. Penelitian menggunakan pendekatan kuantitatif dengan metode korelasional terhadap 150 ibu yang berdomisili di DKI Jakarta, memiliki anak usia 0–12 tahun,dan pernah mengunjungi wisata edukasi budaya dan sejarah dalam tiga bulan terakhir. Sampel dipilih menggunakan teknik accidental sampling, sedangkan data dikumpulkan melalui kuesioner skala Likert empat tingkat. Variabel destination image diukur melalui dimensi cognitive image, affective image, dan unique image, sedangkan mothers leisure satisfaction mencakup dimensi psychological, educational, social, relaxation, physiological, dan aesthetic. Hasil analisis menunjukkan kedua variabel berada pada kategori tinggi, dengan koefisien korelasi Rank Spearman sebesar 0,656 (p < 0,05), yang mengindikasikan hubungan positif dan kuat. Temuan ini menunjukkan bahwa semakin positif citra destinasi yang dirasakan ibu, semakin tinggi pula kepuasan waktu luang yang diperoleh selama wisata keluarga. Kata Kunci: Citra Destinasi, Destinasi Wisata Edukasi Budaya dan Sejarah, Kepuasan Waktu Luang Ibu, Wisata Keluarga./ Family leisure differs from individual leisure due to the influence of role and responsibility distribution among family members. For mothers, opportunities to enjoy leisure time are often limited by their dominant roles as primary caregivers and managers of domestic activities. Consequently, family tourism serves as a form of recreation that offers mothers the chance to achieve leisure satisfaction. This satisfaction level is hypothesized to be linked to mothers' perceptions of a destination's image. This study aims to analyze the relationship between destination image and mothers' leisure satisfaction in DKI Jakarta. A quantitative approach using a correlational method was employed, involving 150 mothers residing in DKI Jakarta who have children aged 0–12 years and had visited cultural and historical educational tourism sites within the last three months. Participants were selected via accidental sampling, and data were collected using a four-point Likert scale questionnaire. The destination image variable was measured through cognitive, affective, and unique image dimensions, while mothers' leisure satisfaction encompassed psychological, educational, social, relaxation, physiological, and aesthetic dimensions. Analysis results indicate that both variables fall into the high category, with a Spearman Rank correlation coefficient of 0.656 (p < 0.05), signifying a strong, positive relationship. These findings demonstrate that the more positive a mother's perception of the destination image, the higher the leisure satisfaction derived from the family tourism experience. Keywords: Destination Image, Mothers Leisure Satisfaction, Family Tourism, Cultural and Historical Educational Tourism Destinations

Item Type: Thesis (Sarjana)
Additional Information: 1. Rachmadina Rafika Triani, M.Par. 2. Hurriyyatun Kabbaro, S.Si., M.Si.
Subjects: Ilmu Sosial > Kesejahteraan Keluarga
Ilmu Sosial > Pariwisata
Manajemen > Perilaku Konsumen
Divisions: FT > S1 Pendidikan Kesejahteraan Keluarga
Depositing User: Hulul Aini .
Date Deposited: 12 Aug 2026 07:45
Last Modified: 12 Aug 2026 07:45
URI: http://repository.unj.ac.id/id/eprint/70075

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