EVALUASI PROGRAM "LIFE AT ASDP" MELALUI MODEL CIPP (CONTEXT, INPUT, PROCESS, PRODUCT) DI PT ASDP INDONESIA FERRY (PERSERO)

SASHA OKTAVIA MELANI, . (2026) EVALUASI PROGRAM "LIFE AT ASDP" MELALUI MODEL CIPP (CONTEXT, INPUT, PROCESS, PRODUCT) DI PT ASDP INDONESIA FERRY (PERSERO). Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Di tengah pesatnya transformasi digital, media sosial kini menjadi ruang baru bagi perusahaan untuk membangun kedekatan dengan karyawannya, salah satunya melalui program komunikasi internal seperti “Life at ASDP”. Penelitian ini bertujuan mengevaluasi program tersebut di PT ASDP Indonesia Ferry (Persero) menggunakan Model CIPP (Context, Input, Process, Product), mencakup kesesuaian program dengan kebutuhan organisasi, kesiapan sumber daya, konsistensi pelaksanaan, dan dampaknya terhadap keterlibatan kerja karyawan. Penelitian menggunakan pendekatan kualitatif deskriptif evaluatif dengan desain studi kasus. Data dikumpulkan melalui wawancara, observasi, dan studi dokumentasi terhadap lima informan, purposive lalu dianalisis melalui reduksi data, penyajian data, penarikan kesimpulan, serta triangulasi sumber. Hasil penelitian menunjukkan program ini lahir dari kebutuhan nyata organisasi akan komunikasi internal yang inklusif, namun sosiaslisasinya belum merata ke seluruh karyawan. Kompetensi tim pengelola dan fasilitas produksi konten sudah memadai, tetapi kapasitas SDM masih terbatas dan belum tersedia mekanisme formal bagi karyawan untuk mengusulkan konten program. Konsistensi pelaksanaan juga masih rendah karena belum ada jadwal dan rotasi keterlibatan antardivisi yang terstandarisasi, sehingga manfaat program berupa peningkatan motivasi kerja, rasa bangga, dan keterikatan emosional baru dirasakan karyawan yang akttif terlibat. Penelitian ini menyimpulkan bahwa Program “Life at ASDP” secara kontekstual relevan dan memberi manfaat nyata bagi karyawan yang terlibat aktif tetapi masih memerlukan penguatan sosialisasi, kapasitas pengelola, dan mekanisme keterlibatan agar manfaatnya dirasakam merata oleh seluruh karyawan. ***** In the midst of rapid digital transformation, social media has become a new space for companies to build closeness with their employees, one example being internal communication programs such as "Life at ASDP". This study aims to evaluate the program at PT ASDP Indonesia Ferry (Persero) using the CIPP Model (Context, Input, Process, Product), covering the program’s alignment with organizational needs, resource readiness, implementation consistency, and its impact on employee work engagement. A descriptive-evaluative qualitative case study approach was used. Data were collected through in-depth interviews, non-participant observation, and documentation involving five purposively selected informants, then analyzed through data reduction, data display, conclusion drawing, and source triangulation. The findings show that the program was established to meet a genuine organizational need for inclusive internal communication, although its socialization has not yet reached all employees evenly. The management team’s competence and content production facilities are adequate, but human resource capacity remains limited and no formal mechanism exists for employees to propose content. Implementation consistency is also still low due to the absence of a standardized schedule and divisional rotation, so the program’s benefits increased work motivation, pride, and emotional attachment are only felt by actively engaged employees. This study concludes that the "Life at ASDP" program is contextually relevant and provides real benefits for actively engaged employees, but still requires strengthening in socialization, management capacity, and participation mechanisms so that its benefits can be felt evenly by all employees.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Roni Faslah, S.pd., M.M. ; 2). Ria Rahma Nida, S.Pd., M.Pd
Subjects:	Manajemen > Manajemen Sumber Daya Manusia
Divisions:	FE > D IV Administrasi Perkantoran Digital
Depositing User:	Sasha Oktavia Melani .
Date Deposited:	13 Aug 2026 08:36
Last Modified:	13 Aug 2026 08:36
URI:	http://repository.unj.ac.id/id/eprint/70207

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