PENGEMBANGAN INSTRUMEN EVALUASI DIGITAL UNTUK VIDEO PEMBELAJARAN DI INSTAGRAM BANK SYARIAH BERDASARKAN PRINSIP DESAIN PESAN

ZEFANYA IMMANUEL KURNIAWAN, . (2026) PENGEMBANGAN INSTRUMEN EVALUASI DIGITAL UNTUK VIDEO PEMBELAJARAN DI INSTAGRAM BANK SYARIAH BERDASARKAN PRINSIP DESAIN PESAN. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan mengembangkan instrumen evaluasi digital yang relevan untuk mengevaluasi video pembelajaran berbasis microlearning pada media sosial Instagram Bank Syariah berdasarkan prinsip desain pesan. Penelitian ini dilatarbelakangi oleh belum tersedianya instrumen evaluasi yang terstandar sehingga penilaian kualitas video masih bergantung pada subjektivitas evaluator. Penelitian menggunakan metode Research and Development dengan model pengembangan instrumen Djaali dan Muljono yang terdiri atas 15 tahapan. Validasi teoritik dilakukan melalui expert judgment oleh ahli evaluasi, sedangkan uji coba instrumen melibatkan tiga orang calon pengguna dari Divisi Learning Specialist Bank Syariah. Uji reliabilitas menggunakan metode Percentage Agreement untuk mengetahui tingkat kesepakatan antarpenilai (inter-rater reliability). Hasil penelitian menghasilkan instrumen evaluasi digital berupa 15 butir pernyataan dengan rating scale empat tingkat penilaian yang disusun berdasarkan prinsip evaluasi media pembelajaran, konsep video di instagram dan enam prinsip desain pesan Abdul Gafur. Berdasarkan hasil validasi teoritik, instrumen dinyatakan sudah layak digunakan dengan hasil kualitatif yang ada, sedangkan hasil uji reliabilitas menunjukkan nilai Percentage Agreement sebesar 80% yang termasuk kategori good agreement. Dengan demikian, instrumen evaluasi digital yang dikembangkan dinyatakan valid dan reliabel sehingga layak digunakan sebagai pedoman evaluasi awal untuk membantu proses penilaian video pembelajaran berbasis microlearning pada media sosial Instagram Bank Syariah secara lebih objektif, sistematis, dan konsisten. ***** This study aimed to develop a digital evaluation instrument for assessing microlearning-based instructional videos on Bank Syariah's Instagram account based on message design principles. The study was motivated by the absence of a standardized evaluation instrument, causing video quality assessment to rely heavily on evaluators' subjective judgment. This research employed a Research and Development (R&D) approach using the instrument development model proposed by Djaali and Muljono, which consists of fifteen stages. Theoretical validation was conducted through expert judgment, while the instrument was pilot-tested with three prospective users from the Learning Specialist Division of Bank Syariah. Inter-rater reliability was examined using the Percentage Agreement method. The study produced a digital evaluation instrument comprising 15 rating-scale items developed based on Abdul Gafur's six message design principles. The expert judgment indicated that the instrument was appropriate for use, while the reliability test yielded a Percentage Agreement of 80%, indicating good agreement among raters. Therefore, the developed digital evaluation instrument was considered valid and reliable and can be used as an initial evaluation guideline to support a more objective, systematic, and consistent assessment of microlearning-based instructional videos before they are published on Bank Syariah's Instagram account.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Dr. Khaerudin, M.Pd; 2). Retno Widyaningrum, S.Kom, MM.
Subjects:	Pendidikan > Evaluasi Pendidikan Teknologi dan Ilmu Terapan > Teknologi (umum) Teknologi dan Ilmu Terapan > Teknologi (umum) > Teknologi Pendidikan
Divisions:	FIP > S1 Teknologi Pendidikan
Depositing User:	Zefanya Immanuel Kurniawan .
Date Deposited:	14 Aug 2026 08:27
Last Modified:	14 Aug 2026 08:27
URI:	http://repository.unj.ac.id/id/eprint/70770

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