KOMUNIKASI PRO DAN KONTRA REAKSI PUBLIK PADA ISU PENUTUPAN PROGRAM STUDI YANG DINILAI TIDAK RELEVAN DIMEDIA SOSIAL INSTAGRAM @OFFICIALINEWSTV

Arindra Tegar Prakoso, . (2026) KOMUNIKASI PRO DAN KONTRA REAKSI PUBLIK PADA ISU PENUTUPAN PROGRAM STUDI YANG DINILAI TIDAK RELEVAN DIMEDIA SOSIAL INSTAGRAM @OFFICIALINEWSTV. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Arindra Tegar Prakoso (1410622136), Komunikasi Pro dan Kontra Reeaksi Publik pada Isu Penutupan Program Studi yang Dinilai tidak Relevan di Media Sosial Instagram @officialinewstv, Skripsi, 2026: 18 Buku (2014–2026), 30 Artikel Jurnal (2020–2026), 8 Situs (2021–2026), Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Hukum, Universitas Negeri Jakarta. Penelitian ini bertujuan untuk menganalisis komunikasi pro dan kontra reaksi publik melalui akun Instagram @officialinewstv pada isu penutupan program studi yang dinilai tidak relevan. Penelitian ini menggunakan teori Public Relations Edward L. Bernays yang meliputi dimensi Memberikan Informasi (Informing), Membujuk (Persuading), Membangun Hubungan dan Kesepahaman (Integrating), serta Persepsi Publik. Penelitian menggunakan pendekatan kualitatif deskriptif dengan paradigma konstruktivisme. Data diperoleh melalui observasi mendalam terhadap akun Instagram @officialinewstv, dokumentasi, dan triangulasi data dengan perbandingan data antara komentar publik yang pro dengan yang kontra. Analisis data dilakukan melalui reduksi data, penyajian data, penarikan kesimpulan, serta proses open coding. Hasil penelitian menunjukkan bahwa komunikasi pro dan kontra reaksi publik pada isu penutupan program studi yang dinilai tidak relevan di media sosial instagram @officialinewstv dilakukan melalui penyampaian informasi yang jelas, akurat, dan transparan mengenai kebijakan penutupan program studi sehingga masyarakat memperoleh pemahaman yang lebih baik terhadap isu yang berkembang. Komunikasi pro dan kontra juga diwujudkan melalui penyusunan pesan persuasif yang didukung argumentasi berbasis fakta untuk meningkatkan penerimaan masyarakat terhadap kebijakan. Upaya membangun hubungan dan kesepahaman dilakukan melalui komunikasi dua arah dengan memberikan respons terhadap kritik, pertanyaan, serta masukan masyarakat melalui media sosial. Penerapan strategi komunikasi tersebut berkontribusi terhadap terbentuknya kepercayaan publik dan penguatan kredibilitas kementerian sebagai sumber informasi resmi, sehingga mampu membangun persepsi positif masyarakat terhadap kebijakan yang disampaikan. Kata Kunci: Komunikasi Pro dan Kontra, Public Relations, Reaksi Publik, Media Sosial, Instagram, Edward L. Bernays. ********************************************************** Arindra Tegar Prakoso (1410622136), Communication of Pros and Cons Regarding Public Reaction to the Issue of Closing Study Programs Deemed Irrelevant on the Instagram Account @officialinewstv, Undergraduate Thesis, 2026: 18 Books (2014–2026), 30 Journal Articles (2020–2026), 8 Websites (2021–2026), Communication Science Study Program, Faculty of Social Sciences and Law, Jakarta State University. This study aims to analyze the pro and con public reactions communicated via the @officialinewstv Instagram account regarding the closure of academic study programs deemed irrelevant. The research employs Edward L. Bernays' public relations theory, encompassing the dimensions of informing, persuading, integrating (building relationships and mutual understanding), and public perception. A descriptive qualitative approach within a constructivist paradigm was utilized. Data were gathered through in-depth observation of the @officialinewstv Instagram account, documentation, and data triangulation by comparing pro and con public comments. Data analysis involved data reduction, data presentation, conclusion drawing, and an open coding process. The findings indicate that the communication of pro and con public reactions regarding the closure of study programs deemed irrelevant on the @officialinewstv Instagram account was facilitated by the dissemination of clear, accurate, and transparent information about the closure policy, thereby enabling the public to better understand the unfolding issue. Pro and con communication also involved crafting persuasive messages supported by fact-based arguments to enhance public acceptance of the policy. Efforts to build relationships and mutual understanding were pursued through two-way communication, specifically by responding to public criticisms, inquiries, and feedback via social media. The implementation of these communication strategies contributed to fostering public trust and reinforcing the ministry's credibility as an official source of information, ultimately helping to cultivate a positive public perception of the announced policy. Keywords: Communication regarding pros and cons, Public Relations, public reaction, Social Media, Instagram, Edward L. Bernays.

Item Type:	Thesis (Sarjana)
Additional Information:	1) Dr. Elisabeth Nugrahaeni P., M.Si
Subjects:	Ilmu Sosial > Komunikasi
Divisions:	FIS > S1 Ilmu Komunikasi
Depositing User:	Arindra Tegar Prakoso .
Date Deposited:	14 Aug 2026 07:17
Last Modified:	14 Aug 2026 07:17
URI:	http://repository.unj.ac.id/id/eprint/70906

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