PENGARUH KETEPATAN WAKTU DAN KUALITAS HASIL MAKE-UP TERHADAP KEPUASAN PENGGUNA JASA MAKE-UP DI POLRI TV

ANGEL PRICHILIA PUTRI, . (2026) PENGARUH KETEPATAN WAKTU DAN KUALITAS HASIL MAKE-UP TERHADAP KEPUASAN PENGGUNA JASA MAKE-UP DI POLRI TV. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Kepuasan pengguna jasa Make-up merupakan salah satu indikator keberhasilan pelayanan, yang dipengaruhi oleh ketepatan waktu dan kualitas hasil Make-up. Namun, penelitian mengenai pengaruh kedua variabel tersebut pada pengguna jasa Make-up di POLRI TV masih terbatas. Oleh karena itu, penelitian ini bertujuan untuk mengetahui pengaruh ketepatan waktu dan kualitas hasil Make-up terhadap kepuasan pengguna jasa Make-up. Penelitian menggunakan pendekatan kuantitatif dengan metode survei. Populasi penelitian adalah pengguna jasa Make-up yang pernah menggunakan jasa Make-up, sedangkan sampel penelitian berjumlah 30 responden yang dipilih menggunakan teknik total sampling. Pengumpulan data dilakukan melalui penyebaran kuesioner menggunakan skala Likert. Sebelum dilakukan analisis, instrumen penelitian diuji validitas dan reliabilitas, kemudian data dianalisis menggunakan uji asumsi klasik yang meliputi uji normalitas dan uji multikolinearitas, serta analisis regresi linear berganda, uji parsial (uji t), uji simultan (uji F), dan koefisien determinasi (R²) dengan bantuan program IBM SPSS Statistics versi 23. Hasil penelitian menunjukkan bahwa secara parsial ketepatan waktu tidak berpengaruh signifikan terhadap kepuasan pengguna jasa Make-up, dengan nilai signifikansi sebesar 0,277 > 0,05, sedangkan kualitas hasil Make-up berpengaruh positif dan signifikan dengan nilai signifikansi sebesar 0,017 < 0,05. Secara simultan, ketepatan waktu dan kualitas hasil Make-up tidak berpengaruh signifikan terhadap kepuasan pengguna jasa Make-up, dengan nilai signifikansi sebesar 0,054 > 0,05. Nilai koefisien determinasi (R²) sebesar 0,195 menunjukkan bahwa kedua variabel tersebut mampu menjelaskan 19,5% variasi kepuasan pengguna jasa Make-up. Berdasarkan hasil penelitian, kualitas hasil Make-up merupakan variabel yang memberikan pengaruh paling besar terhadap kepuasan pengguna jasa Make-up. ****** User satisfaction with Make-up services is one of the indicators of service quality, which is influenced by timeliness and the quality of Make-up results. However, studies examining the influence of these two variables on Make-up service users at POLRI TV are still limited. Therefore, this study aims to determine the effect of timeliness and Make-up quality on the satisfaction of Make-up service users at POLRI TV. This study employed a quantitative approach using a survey method. The population consisted of Make-up service users who had previously used Make-up services, while the sample comprised 30 respondents selected using the total sampling technique. Data were collected through a questionnaire based on a Likert scale. Prior to data analysis, the research instrument was tested for validity and reliability. The data were then analyzed using classical assumption tests, including the normality test and multicollinearity test, followed by multiple linear regression analysis, partial significance testing (t-test), simultaneous significance testing (F-test), and the coefficient of determination (R²), using IBM SPSS Statistics version 23. The results showed that, partially, timeliness did not have a significant effect on Make-up service user satisfaction, with a significance value of 0.277 > 0.05, while the quality of Make-up results had a positive and significant effect, with a significance value of 0.017 < 0.05. Simultaneously, timeliness and the quality of Make-up results did not have a significant effect on Make-up service user satisfaction, with a significance value of 0.054 > 0.05. The coefficient of determination (R²) was 0.195, indicating that the two independent variables explained 19.5% of the variation in Make-up service user satisfaction. Based on the findings, the quality of Make-up results was the variable that had the strongest influence on Make-up service user satisfaction.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Nurul Hidayah, S.Pd., M.Pd.; 2). Dr. Dwi Atmanto, M.Si.
Subjects:	Tata Rias > Tata Rias (Makeup)
Divisions:	FT > D IV Kosmetik dan Perawatan Kecantikan
Depositing User:	ANGEL PRICHILIA PUTRI .
Date Deposited:	14 Aug 2026 03:09
Last Modified:	14 Aug 2026 03:09
URI:	http://repository.unj.ac.id/id/eprint/71025

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