REFERENSI DESAIN BUSANA “FASHION ALTERNATIF” BAGI MAHASISWA UNIVERSITAS NEGERI JAKARTA

SITI DANILLA CHAERANI, . (2026) REFERENSI DESAIN BUSANA “FASHION ALTERNATIF” BAGI MAHASISWA UNIVERSITAS NEGERI JAKARTA. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk menghasilkan referensi desain busana fashion alternatif yang adaptif terhadap norma kampus, serta mendeskripsikan persepsi dan penilaian dosen busana, desainer, dan pengguna fashion alternatif terhadap hasil referensi tersebut. Penelitian dilatarbelakangi oleh fenomena penggunaan fashion alternatif di kalangan mahasiswa Universitas Negeri Jakarta, seperti gaya Y2K, Decora-Kei, Grunge, Emo, Goth, Berkain, Bohemian, dan Mori-Kei, yang perlu disesuaikan dengan norma dan etika berbusana di lingkungan akademik. Penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif. Proses desain menggabungkan empat landasan teoritis, yaitu Fashion Trend Forecast RECODE 2026/2027, unsur dan prinsip desain busana, karakteristik busana mahasiswa di kampus, dan karakteristik fashion alternatif. Data diperoleh melalui wawancara dengan satu dosen bidang busana, dua desainer, dan satu pengguna fashion alternatif di lingkungan formal, kemudian dianalisis menggunakan teknik analisis model interaktif Miles dan Huberman. Hasil utama adalah deskripsi dan interpretasi persepsi informan terhadap referensi desain. Evaluasi dari seluruh informan menunjukkan penerimaan yang secara umum positif, dengan tiga indikator memperoleh kesepakatan penuh, yaitu kesopanan dan kerapian, diferensiasi dari arus utama, serta praktik thrifting dan upcycling. Sementara itu, indikator kelengkapan busana dan kewajaran penampilan menunjukkan perbedaan pandangan antara dosen, desainer, dan pengguna, yang mencerminkan bahwa kesesuaian desain terhadap norma kampus merupakan hasil negosiasi antara kepentingan institusional, otentisitas gaya, dan kenyamanan personal pemakai. ***** This study aims to develop alternative fashion design references that are adaptable to campus norms and to describe the perceptions and evaluations of fashion lecturers, fashion designers, and alternative fashion users toward the resulting design references. The study was motivated by the phenomenon of alternative fashion among students at Jakarta State University, including Y2K, Decora-Kei, Grunge, Emo, Goth, Berkain, Bohemian, and Mori-Kei styles, which require adaptation to the norms and dress ethics of the academic environment. This study employed a qualitative method with a descriptive approach. The design process was based on four theoretical foundations: the Fashion Trend Forecast RECODE 2026/2027, the elements and principles of fashion design, the characteristics of students' campus attire, and the characteristics of alternative fashion. Data were collected through interviews with one fashion lecturer, two fashion designers, and one alternative fashion user in a formal setting, and were analyzed using the interactive analysis model of Miles and Huberman. The main findings consist of descriptions and interpretations of the informants’ perceptions regarding the design references. The evaluation results indicated generally positive acceptance from all informants. Three indicators achieved unanimous agreement: modesty and neatness, differentiation from mainstream fashion, and the implementation of thrifting and upcycling practices. Meanwhile, the indicators of outfit completeness and appropriateness of appearance revealed differing perspectives among lecturers, designers, and users, reflecting that the suitability of the designs to campus norms is the result of a negotiation between institutional expectations, stylistic authenticity, and the wearer’s personal comfort.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Dra. Vivi Radiona SP, M.Pd. ; 2). Sri Listiani, S.Pd., M.Ds.
Subjects:	Desain Kostum, Tata Busana > Tata Busana
Divisions:	FT > S1 Pendidikan Tata Busana
Depositing User:	Siti Danilla Chaerani .
Date Deposited:	17 Aug 2026 15:53
Last Modified:	17 Aug 2026 15:53
URI:	http://repository.unj.ac.id/id/eprint/71153

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