Analisis Pengaruh Perceived Authenticity, Information Quality, dan Social Interaction Quality pada User-Generated Content TikTok terhadap Purchase Intention Generasi Z melalui Perceived Trust

FIRDAUS ANANTA, . (2026) Analisis Pengaruh Perceived Authenticity, Information Quality, dan Social Interaction Quality pada User-Generated Content TikTok terhadap Purchase Intention Generasi Z melalui Perceived Trust. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

	Text (Cover) cover.pdf Download (2MB)
	Text (Bab 1) BAB 1.pdf Download (929kB)
	Text (Bab 2) BAB 2.pdf Restricted to Registered users only Download (934kB) | Request a copy
	Text (Bab 3) BAB 3.pdf Restricted to Registered users only Download (580kB) | Request a copy
	Text (Bab 4) BAB 4.pdf Restricted to Registered users only Download (1MB) | Request a copy
	Text (Bab 5) BAB 5.pdf Restricted to Registered users only Download (571kB) | Request a copy
	Text (Daftar Pustaka) DAFTAR PUSTAKA.pdf Download (380kB)
	Text (Lampiran) LAMPIRAN.pdf Restricted to Registered users only Download (1MB) | Request a copy

Abstract

Video user-generated content (UGC) TikTok menjadi salah satu sumber informasi produk bagi Generasi Z, tetapi penyampaian yang bersifat personal tidak selalu menjamin bahwa konten dipersepsikan autentik, informasinya berkualitas, dan interaksi di sekitarnya mampu membentuk kepercayaan. Perbedaan keakuratan, relevansi, kelengkapan informasi, serta mutu interaksi antarpengguna menimbulkan pertanyaan mengenai proses terbentuknya niat beli setelah konsumen menonton video UGC TikTok. Penelitian ini bertujuan untuk menganalisis pengaruh Perceived Authenticity, Information Quality, dan Social Interaction Quality terhadap Purchase Intention Generasi Z, baik secara langsung maupun tidak langsung melalui Perceived Trust. Penelitian menggunakan pendekatan kuantitatif dengan metode survei. Unit analisisnya adalah Generasi Z berusia 17–29 tahun yang berdomisili di lima Kota Administrasi Jakarta, menggunakan TikTok, pernah menonton video UGC TikTok mengenai suatu produk, serta belum pernah membeli produk yang dibahas dalam video tersebut. Sampel ditentukan melalui non-probability sampling dengan metode purposive sampling dan menghasilkan 252 responden. Data dikumpulkan menggunakan kuesioner berskala Likert enam poin dan dianalisis menggunakan Structural Equation Modeling-Partial Least Squares (SEM-PLS) melalui SmartPLS 4.0.9.9. Hasil penelitian menunjukkan bahwa Perceived Authenticity, Information Quality, dan Social Interaction Quality masing-masing berpengaruh positif dan signifikan terhadap Perceived Trust dan Purchase Intention. Perceived Trust juga berpengaruh positif dan signifikan terhadap Purchase Intention. Di antara seluruh pengaruh langsung, Social Interaction Quality terhadap Perceived Trust menghasilkan koefisien jalur tertinggi sebesar 0,262. Hasil pengujian pengaruh tidak langsung menunjukkan bahwa Perceived Trust memediasi secara parsial pengaruh Perceived Authenticity, Information Quality, dan Social Interaction Quality terhadap Purchase Intention. Penelitian ini menyimpulkan bahwa kepercayaan merupakan salah satu mekanisme internal yang menghubungkan penilaian konsumen terhadap video UGC TikTok dengan niat beli, tetapi bukan satu-satunya jalur karena ketiga stimulus tetap memiliki pengaruh langsung terhadap Purchase Intention. Temuan tersebut mendukung penerapan Stimulus-Organism-Response dengan menempatkan Perceived Authenticity, Information Quality, dan Social Interaction Quality sebagai stimulus, Perceived Trust sebagai organism, dan Purchase Intention sebagai response. ***** TikTok user-generated content (UGC) videos serve as a source of product information for Generation Z. However, personal presentation does not necessarily ensure that the content is perceived as authentic, the information is considered high quality, or the surrounding interactions are capable of building consumer trust. Variations in information accuracy, relevance, completeness, and the quality of interactions among users raise questions about how purchase intention is formed after consumers watch TikTok UGC videos. This study aims to examine the effects of Perceived Authenticity, Information Quality, and Social Interaction Quality on Generation Z’s Purchase Intention, both directly and indirectly through Perceived Trust. This study employed a quantitative approach using a survey method. The unit of analysis consisted of Generation Z individuals aged 17–29 years who lived in the five administrative cities of Jakarta, used TikTok, had watched a TikTok UGC video about a product, and had not purchased the product discussed in the video. The sample was selected using non-probability sampling with a purposive sampling method, resulting in 252 respondents. Data were collected through a six-point Likert-scale questionnaire and analyzed using partial least squares structural equation modeling (PLS-SEM) with SmartPLS 4.0.9.9. The results indicate that Perceived Authenticity, Information Quality, and Social Interaction Quality each have positive and significant effects on Perceived Trust and Purchase Intention. Perceived Trust also has a positive and significant effect on Purchase Intention. Among all direct relationships, Social Interaction Quality on Perceived Trust produced the highest path coefficient of 0.262. The indirect effect analysis indicates that Perceived Trust partially mediates the effects of Perceived Authenticity, Information Quality, and Social Interaction Quality on Purchase Intention. This study concludes that trust is an internal mechanism linking consumers’ evaluations of TikTok UGC videos with their purchase intention. However, trust is not the only mechanism because the three stimuli continue to have direct effects on Purchase Intention. These findings support the application of the Stimulus-Organism-Response framework by positioning Perceived Authenticity, Information Quality, and Social Interaction Quality as stimuli, Perceived Trust as the organism, and Purchase Intention as the response.

Item Type:	Thesis (Sarjana)
Additional Information:	1) Andi Muhammad Sadat, S.E., M.Si., Ph.D. 2) Nofriska Krissanya, S.E., M.B.A.
Subjects:	Manajemen > Manajemen Pemasaran Manajemen > Perilaku Konsumen
Divisions:	FE > S1 Manajemen
Depositing User:	Firdaus Ananta .
Date Deposited:	18 Aug 2026 04:09
Last Modified:	18 Aug 2026 04:09
URI:	http://repository.unj.ac.id/id/eprint/71245

Actions (login required)

View Item