ANALISIS EFEKTIVITAS PENGGUNAAN APLIKASI KELAS (KERJA LAPANGAN PERTAMINA GAS) DALAM PROSES REKRUTMEN MAHASISWA PKL DI PT PERTAMINA GAS

FAUZAN RAHMAT SYAWALDI, . (2026) ANALISIS EFEKTIVITAS PENGGUNAAN APLIKASI KELAS (KERJA LAPANGAN PERTAMINA GAS) DALAM PROSES REKRUTMEN MAHASISWA PKL DI PT PERTAMINA GAS. Diploma thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Transformasi Digital HRM menjadi keniscayaan bagi organisasi modern, dengan e- recruitment memainkan peran strategis dalam meningkatkan efektivitas. Penelitian ini menganalisis efektivitas Aplikasi KELAS (Kerja Lapangan Pertamina Gas) dalam merekrut mahasiswa PKL di PT Pertamina Gas, sebuah BUMN energi Indonesia. Menggunakan studi kasus kualitatif yang relevan, penelitian ini melibatkan tiga informan yang dipilih secara purposif dari staf Human Capital dan mahasiswa PKL dengan pengalaman rekrutmen secara langsung end-to-end. Data dikumpulkan melalui wawancara semi-terstruktur, observasi, dan dokumentasi. Temuan menunjukkan KELAS mengubah proses rekrutmen dari sistem manual yang terfragmentasi melalui email, WhatsApp, dan pengiriman fisik dokumen persyaratan menjadi platform digital terstruktur. Manfaat utama meliputi data terpusat serta akses dan penelusuran informasi, pemantauan real-time melalui dashboard yang mempercepat proses verifikasi dan seleksi, serta transparansi bagi pelamar. Namun, hambatan teknis umum tetap ada, seperti lag sistem saat puncak pendaftaran, session timeout otomatis yang menghilangkan data formulir dan memaksa pelamar mengulang kembali proses, serta ketidaksesuaian format dan ukuran file. Tantangan non-teknis mencakup fenomena data decay, di mana informasi pelamar yang tersimpan menjadi kedaluwarsa karena jeda panjang antara pendaftaran dan panggilan seleksi, memaksa staf melakukan verifikasi ulang manual. Dengan demikian, meskipun Aplikasi KELAS memberikan kontribusi yang signifikan terhadap efisiensi dan ketertiban administratif, efektivitas penuhnya terkendala oleh keterbatasan teknis operasional dan dinamika data. Perbaikan berkelanjutan diperlukan dalam hal keandalan sistem, literasi digital, dan strategi pengelolaan data yang matang untuk memastikan sistem rekrutmen digital tetap responsif secara berkelanjutan dan efektif. Penelitian ini berkontribusi pada literatur dasar implementasi e-recruitment di BUMN Indonesia dan menawarkan rekomendasi strategis praktis untuk optimalisasi sistem HRM digital. **** Digital HRM transformation is imperative for modern organizations, with e-recruitment playing a strategic role in improving effectiveness. This study analyzes the effectiveness of the KELAS Application (Kerja Lapangan Pertamina Gas) in recruiting internship students at PT Pertamina Gas, an Indonesian state-owned energy enterprise. Using a qualitative case study, this research involves three purposively selected informants from Human Capital staff and internship students with end-to-end recruitment experience. Data were collected via semi-structured interviews, observation, and documentation. Findings reveal KELAS transformed the process from a fragmented manual system— via emails, WhatsApp messages, and physical delivery—to a structured digital platform. Key benefits include centralized data, real-time monitoring via dashboards that accelerate verification and selection processes, and enhanced transparency for applicants. However, common technical obstacles remain, including system lag during peak registration periods, automatic session timeout causing loss of filled form data and requiring applicants to restart the process, and file format and size incompatibilities. Non-technical challenges include the phenomenon of data decay, where stored applicant information becomes outdated due to long gaps between initial registration and selection calls, forcing staff to conduct manual re-verification. Thus, while the KELAS Application has made substantial contributions to recruitment efficiency and administrative order, its full effectiveness is ultimately constrained by technical limitations and data dynamics. Continuous improvement is therefore needed in system reliability, digital literacy, and adaptive data management strategies to ensure that digital recruitment systems remain responsive and effective. This study contributes to the growing literature on e-recruitment implementation in Indonesian SOEs and offers practical recommendations for optimizing digital HRM systems.

Item Type:	Thesis (Diploma)
Additional Information:	1). Dr. Christian Wiradendi Wolor, SE.,MM.; 2). Wida Aristanti, S.AP., M.AP.
Subjects:	Manajemen > Manajemen Sumber Daya Manusia
Divisions:	FE > D IV Administrasi Perkantoran Digital
Depositing User:	Fauzan Rahmat Syawaldi .
Date Deposited:	18 Aug 2026 08:55
Last Modified:	18 Aug 2026 08:55
URI:	http://repository.unj.ac.id/id/eprint/71832

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