PENGARUH PENGUNAAN MEDIA @JEROMEPOLIN DAN KUALITAS INFORMASI KAMPANYE “17+8 TUNTUTAN RAKYAT” TERHADAP KEBUTUHAN INFORMASI POLITIK MAHASISWA ILMU KOMUNIKASI PTN DI JAKARTA

DEA MUTIARA ZAHRANI, . (2026) PENGARUH PENGUNAAN MEDIA @JEROMEPOLIN DAN KUALITAS INFORMASI KAMPANYE “17+8 TUNTUTAN RAKYAT” TERHADAP KEBUTUHAN INFORMASI POLITIK MAHASISWA ILMU KOMUNIKASI PTN DI JAKARTA. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini menganalisis pengaruh penggunaan media Instagram @jeromepolin dan kualitas informasi kampanye “17+8 Tuntutan Rakyat” terhadap kebutuhan informasi politik mahasiswa. Penelitian berfokus pada pemanfaatan Instagram sebagai ruang aktivisme digital dalam menyebarkan informasi mengenai isu-isu kenegaraan kepada generasi muda. Tujuan penelitian ini adalah menguji dan mengukur pengaruh penggunaan media dan kualitas informasi, baik secara parsial maupun simultan, terhadap kebutuhan informasi politik mahasiswa. Penelitian ini menggunakan konsep Media Massa, Uses and Gratifications, dan Media Dependency. Variabel Penggunaan Media (X1) diukur melalui dimensi communication, collaboration, education, dan entertainment. Variabel Kualitas Informasi (X2) diukur melalui dimensi intrinsic, contextual, representational, dan accessibility data quality. Sementara itu, variabel Kebutuhan Informasi Politik (Y) diukur melalui dimensi current, everyday, exhaustive, dan catching-up approach. Penelitian menggunakan paradigma positivisme dengan pendekatan kuantitatif dan metode eksplanatif. Data diperoleh melalui field survey menggunakan kuesioner terhadap 96 mahasiswa aktif Ilmu Komunikasi Universitas Negeri Jakarta (UNJ) dan Universitas Pembangunan Nasional Veteran Jakarta (UPNVJ). Analisis data meliputi uji asumsi klasik, regresi linear berganda, analisis bivariat untuk pengujian parsial, dan analisis multivariat untuk pengujian simultan. Hasil penelitian menunjukkan bahwa penggunaan media Instagram @jeromepolin dan kualitas informasi kampanye berpengaruh signifikan, baik secara parsial maupun simultan, terhadap kebutuhan informasi politik mahasiswa. Secara simultan, kedua variabel independen memberikan kontribusi sebesar 61,8% berdasarkan nilai Adjusted R Square sebesar 0,618. Hasil tersebut menunjukkan bahwa pemanfaatan media sosial yang didukung kualitas informasi yang baik dapat memenuhi kebutuhan informasi politik mahasiswa secara efektif. ***** This study analyzes the influence of Instagram media use through @jeromepolin and the information quality of the “17+8 Tuntutan Rakyat” campaign on students’ political information needs. The study focuses on the use of Instagram as a space for digital activism to disseminate information regarding national issues to younger generations. It aims to examine and measure the partial and simultaneous effects of media use and information quality on students’ political information needs. This study applies the concepts of Mass Media, Uses and Gratifications, and Media Dependency. The Media Use variable (X1) is measured through the dimensions of communication, collaboration, education, and entertainment. The Information Quality variable (X2) is measured through intrinsic, contextual, representational, and accessibility data quality. Meanwhile, the Political Information Needs variable (Y) is measured through the current, everyday, exhaustive, and catching-up approach dimensions. The study employs a positivist paradigm with a quantitative approach and explanatory method. Data were collected through a field survey using questionnaires distributed to 96 active Communication Science students from Universitas Negeri Jakarta (UNJ) and Universitas Pembangunan Nasional Veteran Jakarta (UPNVJ). Data analysis included classical assumption tests, multiple linear regression, bivariate analysis for partial testing, and multivariate analysis for simultaneous testing. The results show that Instagram media use through @jeromepolin and the campaign’s information quality have significant partial and simultaneous effects on students’ political information needs. Simultaneously, the two independent variables contribute 61.8%, as indicated by an Adjusted R Square value of 0.618. These findings demonstrate that effective social media use supported by high-quality information can fulfill students’ political information needs effectively.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Dr. M. Fikri Akbar, S.I.Kom., M.Si., M.M. ;
Subjects:	Ilmu Sosial > Komunikasi
Divisions:	FIS > S1 Ilmu Komunikasi
Depositing User:	Dea Mutiara Zahrani .
Date Deposited:	27 Aug 2026 04:25
Last Modified:	27 Aug 2026 04:25
URI:	http://repository.unj.ac.id/id/eprint/71877

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