PAKAIAN MULTIMODEL MODULAR UNTUK FUNGSI LARI DAN KASUAL PADA SEGMEN GEN Z

NAILA FACHID, . (2026) PAKAIAN MULTIMODEL MODULAR UNTUK FUNGSI LARI DAN KASUAL PADA SEGMEN GEN Z. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Meningkatnya perilaku konsumtif Generasi Z dalam berbelanja pakaian, mendorong bertambahnya produksi pakaian secara berlebih sehingga berdampak pada penumpukan limbah tekstil. Di sisi lain, olahraga lari telah berkembang menjadi bagian dari gaya hidup Generasi Z yang aktif secara fisik maupun digital, sehingga muncul kebutuhan akan pakaian yang mampu mendukung fungsi lari sekaligus fungsi kasual dalam satu produk yang efisien dan berkelanjutan. Penelitian ini bertujuan untuk merancang pakaian multimodel modular untuk fungsi lari dan kasual pada segmen Generasi Z, yang dinilai kualitasnya berdasarkan teori kualitas produk pada dimensi bentuk, fitur, kesesuaian, keandalan, dan gaya. Metode penelitian ini menggunakan pendekatan kuantitatif melalui penyebaran kuesioner berbentuk rating scale kepada lima panelis ahli di bidang olahraga lari, desain modular, dosen, hingga fesyen desainer, setelah instrumen dinyatakan valid melalui uji validitas konstruk. Produk yang dihasilkan berupa lima look pakaian bergaya sporty casual berbahan poliester moisture-wicking dengan konsep multimodel modular, mengacu pada Fashion Trend Forecast. Hasil penelitian menunjukkan bahwa kelima dimensi kualitas produk memperoleh persentase antara 87,8% hingga 93,4%, seluruhnya tergolong kategori sangat baik, dengan dimensi kesesuaian memperoleh nilai tertinggi. Dapat disimpulkan bahwa pakaian multimodel modular berhasil menjawab kebutuhan fungsi ganda lari dan kasual pada Generasi Z, sekaligus menjadi solusi desain yang efektif untuk menekan perilaku konsumtif dan mendukung keberlanjutan industri mode. Kata kunci: multimodel, modular, lari dan kasual, kualitas produk, Generasi Z ***** The increasing consumptive behavior of Generation Z in clothing purchases has driven excessive apparel production, resulting in the accumulation of textile waste. Meanwhile, running has evolved into part of the lifestyle of Generation Z, who are active both physically and digitally, creating a demand for clothing that can support both running and casual functions within a single, efficient, and sustainable product. This research aims to design modular multimodel clothing for running and casual functions targeting the Generation Z segment, the quality of which is evaluated based on product quality theory across the dimensions of form, features, conformance, reliability, and style. This research employs a quantitative approach through the distribution of a rating-scale questionnaire to five expert panelists in the fields of running, modular design, academia, and fashion design, after the instrument was validated through construct validity testing. The resulting product consists of five sporty-casual looks made from moisture-wicking polyester fabric based on the modular multimodel concept, referring to the Fashion Trend Forecast. The results show that all five product quality dimensions obtained percentages ranging from 87.8% to 93.4%, all classified in the very good category, with the conformance dimension achieving the highest score. It can be concluded that the modular multimodel clothing successfully addresses the dual need for running and casual functions among Generation Z, while also serving as an effective design solution to reduce consumptive behavior and support sustainability in the fashion industry. Keywords: multimodel, modular, running and casual, product quality, Generation Z

Item Type:	Thesis (Sarjana)
Additional Information:	1). Dr. Vera Utami Gede Putri, S.Pd., M.Ds. ;
Subjects:	Desain Kostum, Tata Busana > Tata Busana
Divisions:	FT > D IV Desain Mode
Depositing User:	Naila Fachid .
Date Deposited:	19 Aug 2026 08:29
Last Modified:	19 Aug 2026 08:29
URI:	http://repository.unj.ac.id/id/eprint/71914

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