ANALISIS PERAN PERCEIVED USEFULNESS, PERCEIVED ENJOYMENT, DAN PRIVACY CONCERN TERHADAP USER SATISFACTION SERTA CONTINUANCE INTENTION PADA PENGGUNA APLIKASI DANA DI JAKARTA

INDRIA WIDYA DHANA, . (2026) ANALISIS PERAN PERCEIVED USEFULNESS, PERCEIVED ENJOYMENT, DAN PRIVACY CONCERN TERHADAP USER SATISFACTION SERTA CONTINUANCE INTENTION PADA PENGGUNA APLIKASI DANA DI JAKARTA. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini memiliki tujuan untuk menguji faktor-faktor yang memiliki pengaruh pada kepuasan dan keberlanjutan penggunaan aplikadi DANA di Jakarta. Terdiri dari lima variabel yang ditetapkan oleh peneliti, yaitu perceived usefulness, perceived enjoyment, privacy concern, user satisfaction, dan continuance intention. Penelitian ini menguji perceived usefulness, perceived enjoyment, dan privacy concern terhadap user satisfaction serta menguji perngaruh dari menguji perceived usefulness, perceived enjoyment, dan privacy concern terhadap continuance intention. Penelitian ini dilakukan di wilayah DKI Jakarta. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei yang dilakukan melalui penyebaran kuesioner secara daring menggunakan media sosial. Populasi yang ditetapkan ada penelitian ini pengguna aplikasi DANA di Jakarta yang berusia 17 tahun ke atas, berdomisili di DKI Jakarta, serta memiliki riwayat transaksi minimal 3 kali dalam 3 bulan terakhir, dan mempunyai niat untuk menggunakan aplikasi DANA secara berkelanjutan. Teknik pengambilan sampel pada penelitian ini adalah purposive sampling dengan jumlah 200 responden. Pengolahan serta analisis data dilakukan dengan metode Structural Equation Modeling (SEM) dengan perangkat yang digunakan adalah SPSS (Statistical Package for the Social Sciences) dan AMOS (Analysis of Moment Structures). Hasil penelitian menunjukkan bahwa seluruh hipotesis yang diajukan dalam penelitian ini diterima. Perceived usefulness dan perceived enjoyment memiliki pengaruh positif dan signifikan terhadap user satisfaction, sedangkan privacy concern memiliki pengaruh negatif dan signifikan terhadap user satisfaction. Selain itu, perceived usefulness dan perceived enjoyment berpengaruh positif dan signifikan terhadap continuance intention, sementara privacy concern berpengaruh negatif dan signifikan terhadap continuance intention. User satisfaction juga terbukti berpengaruh positif dan signifikan terhadap continuance intention, sehingga menjadi salah satu faktor yang mendorong keberlanjutan penggunaan aplikasi DANA. Penelitian ini memberikan implikasi praktis agar dapat menigkatkan kualitas layanan, pengalaman penggunaan yang menyenangkan, memperkuat perlindungan data untuk meningkatkan kepuasan pengguna dan penggunaan secara berkelanjutan.Sementara itu, penelitian ini juga memberikan kontribusi secara teori dengan memperkuat Expectation Confirmation Model (ECM) pada pada perilaku penggunaan e-wallet khususnya aplikasi DANA. ***** This study aims to examine the factors influencing user satisfaction and continuance intention toward the DANA application in Jakarta. The study consists of five variables, namely perceived usefulness, perceived enjoyment, privacy concern, user satisfaction, and continuance intention. This research examines the effects of perceived usefulness, perceived enjoyment, and privacy concern on user satisfaction, as well as their effects on continuance intention. This study was conducted in Jakarta using a quantitative approach with a survey method through online questionnaires distributed via social media. The population in this study consists of DANA users in Jakarta who are at least 17 years old, domiciled in Jakarta, have used the DANA application, have conducted at least three transactions within the last three months, and intend to continue using the application. The sampling technique used was purposive sampling with a total of 200 respondents. Data processing and analysis were conducted using Structural Equation Modelling (SEM) with SPSS (Statistical Package for the Social Sciences) and AMOS (Analysis of Moment Structures). The results indicate that all proposed hypotheses are accepted. Perceived usefulness and perceived enjoyment have a positive and significant effect on user satisfaction, while privacy concern has a negative and significant effect on user satisfaction. Furthermore, perceived usefulness and perceived enjoyment have a positive and significant effect on continuance intention, whereas privacy concern has a negative and significant effect on continuance intention. User satisfaction also has a positive and significant effect on continuance intention, indicating its role in encouraging continued use of the DANA application. This study provides practical implications for improving service quality, enhancing enjoyable user experiences, and strengthening data protection to increase user satisfaction and continued usage. Theoretically, this study contributes to strengthening the Expectation Confirmation Model (ECM) in explaining e-wallet usage behavior, particularly in the context of the DANA application.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Prof. Usep Suhud, Ph.D.; 2). Ivan Putranto S.Pd., M.Pd.
Subjects:	Manajemen > Manajemen Pemasaran Manajemen > Perilaku Konsumen
Divisions:	FE > S1 Pendidikan Bisnis
Depositing User:	Indria Widya Dhana .
Date Deposited:	20 Aug 2026 02:29
Last Modified:	20 Aug 2026 02:29
URI:	http://repository.unj.ac.id/id/eprint/72149

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