TINDAK TUTUR DALAM IKLAN LAYANAN MASYARAKAT PADA SIARAN RRI PROGRAMA 2 JAKARTA

KHAIRANA MAHDIYAH, . (2026) TINDAK TUTUR DALAM IKLAN LAYANAN MASYARAKAT PADA SIARAN RRI PROGRAMA 2 JAKARTA. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan mendeskripsikan bentuk lokusi, ilokusi, dan perlokusi, serta fungsi ilokusi yang terdapat dalam iklan layanan masyarakat (ILM) pada siaran RRI Programa 2 Jakarta. Penelitian ini menggunakan metode deskriptif kualitatif dengan pendekatan pragmatik. Data penelitian ini berupa tuturan dalam iklan layanan masyarakat yang disiarkan pada stasiun Programa 2 di RRI Jakarta dalam periode Juli-September 2025. Teknik pengumpulan data dilakukan dengan teknik Simak Bebas Libat Cakap (SBLC) dan teknik catat. Analisis data dilakukan dengan metode agih (intra-lingual) dan metode padan (extra-lingual). Hasil penelitian menunjukkan bahwa terdapat 93 data tuturan yang berasal dari 13 naskah spot iklan layanan masyarakat yang mengandung tindak tutur lokusi berupa kalimat deklaratif, interogatif, dan imperatif; tindak tutur ilokusi berupa asertif, direktif, komisif, ekspresif, dan deklaratif dengan dominasi tindak tutur direktif; serta tindak tutur perlokusi yang menimbulkan efek disengaja maupun tidak disengaja. Pada tingkat tindak tutur lokusi, ditemukan sebanyak 106 bentuk lokusi yang terdiri atas 61 lokusi deklaratif, 23 lokusi interogatif, dan 22 lokusi imperatif. Pada tingkat tindak tutur ilokusi, ditemukan 128 data ilokusi yang terdiri atas 44 ilokusi asertif, 52 ilokusi direktif, 5 ilokusi komisif, 27 ilokusi ekspresif, dan tidak ditemukan ilokusi deklaratif. Sedangkan, pada tingkat tindak tutur perlokusi, ditemukan 68 perlokusi disengaja dan 25 perlokusi tidak disengaja. Kata kunci: tindak tutur, iklan layanan masyarakat, pragmatik, radio, RRI Jakarta ***** This study aims to describe the forms of locution, illocution, and perlocution, as well as the illocutionary functions found in public service announcements (PSAs) on RRI Programa 2 Jakarta broadcasts. This research employs a qualitative descriptive method with a pragmatic approach. The research data consist of utterances in public service advertisements broadcast on Programa 2 at RRI Jakarta during the period of July-September 2025. Data collection was conducted using the Simak Bebas Libat Cakap (SBLC) technique and note-taking technique. Data analysis was conducted using the agih method (intra-lingual) and the padan method (extra-lingual). The research results show that there are 93 speech data derived from 13 public service advertisement scripts containing locutionary speech acts in the form of declarative, interrogative, and imperative sentences; illocutionary speech acts in the form of assertive, directive, commissive, expressive, and declarative acts with a dominance of directive speech acts; as well as perlocutionary speech acts that produce both intended and unintended effects. At the locutionary level, 106 locutionary forms were found consisting of 61 declarative locutions, 23 interrogative locutions, and 22 imperative locutions. At the illocutionary level, 128 illocutionary data were found consisting of 44 assertive acts, 52 directive acts, 5 commissive acts, 27 expressive acts, and no declarative acts were found. Meanwhile, at the perlocutionary level, 68 intended perlocutionary acts and 25 unintended perlocutionary acts were found. Keywords: speech acts, public service announcements, pragmatics, radio, RRI Jakarta

Item Type:	Thesis (Sarjana)
Additional Information:	1). Dr. Asep Supriyana, S.S., M.Pd. 2). Dr. Miftahulkhairah Anwar, S.S., M.Hum.
Subjects:	Bahasa dan Kesusastraan > Linguistik Bahasa dan Kesusastraan > Bahasa Indonesia
Divisions:	FBS > S1 Sastra Indonesia
Depositing User:	Khairana Mahdiyah .
Date Deposited:	19 Aug 2026 09:18
Last Modified:	19 Aug 2026 09:18
URI:	http://repository.unj.ac.id/id/eprint/72261

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