PENGARUH INTENSITAS MENONTON REELS INSTAGRAM TERHADAP PENINGKATAN PENGETAHUAN EYE MAKE UP PADA SISWA KELAS XI SMK NEGERI 27 JAKARTA

PUTRI REZEKY KUSUMA BARKAH, . (2026) PENGARUH INTENSITAS MENONTON REELS INSTAGRAM TERHADAP PENINGKATAN PENGETAHUAN EYE MAKE UP PADA SISWA KELAS XI SMK NEGERI 27 JAKARTA. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

	Text COVER.pdf Download (1MB)
	Text BAB 1.pdf Download (418kB)
	Text BAB 2.pdf Restricted to Registered users only Download (576kB) | Request a copy
	Text BAB 3.pdf Restricted to Registered users only Download (555kB) | Request a copy
	Text BAB 4.pdf Restricted to Registered users only Download (523kB) | Request a copy
	Text BAB 5.pdf Restricted to Registered users only Download (312kB) | Request a copy
	Text Daftar Pustaka.pdf Download (344kB)
	Text Lampiran.pdf Restricted to Registered users only Download (2MB) | Request a copy

Abstract

Perkembangan teknologi informasi mendorong pemanfaatan media sosial sebagai media pembelajaran, salah satunya Instagram melalui fitur Reels. Penelitian ini bertujuan untuk mengetahui pengaruh intensitas menonton Reels Instagram terhadap peningkatan pengetahuan eye make up pada siswa kelas XI SMK Negeri 27 Jakarta. Penelitian menggunakan pendekatan kuantitatif dengan desain kuasi eksperimen. Populasi penelitian berjumlah 68 siswa yang terdiri atas 34 siswa kelompok eksperimen dan 34 siswa kelompok kontrol dengan teknik sampling jenuh. Pengumpulan data dilakukan melalui angket intensitas menonton Reels Instagram serta tes pretest dan posttest. Analisis data menggunakan regresi linear sederhana, uji t, uji F, dan koefisien determinasi (R²) dengan bantuan SPSS versi 26. Hasil penelitian menunjukkan bahwa intensitas menonton Reels Instagram berpengaruh positif dan signifikan terhadap peningkatan pengetahuan eye make up, dengan nilai t hitung sebesar 5,769 dan signifikansi < 0,001. Nilai koefisien determinasi (R²) sebesar 0,335 menunjukkan bahwa intensitas menonton Reels Instagram memberikan kontribusi sebesar 33,5%, sedangkan 66,5% dipengaruhi faktor lain. Dengan demikian, Reels Instagram dapat dimanfaatkan sebagai media pembelajaran untuk meningkatkan pengetahuan eye make up. Kata kunci: eye make up, peningkatan pengetahuan, Instagram Reels, intensitas menonton, kuasi eksperimen. ***** The advancement of information technology has encouraged the use of social media as an innovative learning medium, one of which is Instagram through its Reels feature. In beauty education, particularly in eye makeup lessons, Instagram Reels can help students understand the material through visual demonstrations. This study aimed to determine the effect of the intensity of watching Instagram Reels on improving eye makeup knowledge among eleventh-grade students at SMK Negeri 27 Jakarta. This study employed a quantitative approach with a quasi-experimental design. The population consisted of 68 students, including 34 students in the experimental group and 34 students in the control group, selected using a saturated sampling technique. Data were collected through a questionnaire measuring the intensity of watching Instagram Reels and pretest and posttest to assess students’ eye makeup knowledge. The data were analyzed using simple linear regression with the assistance of SPSS version 26. The results showed that the intensity of watching Instagram Reels had a positive and significant effect on improving eye makeup knowledge, with a t-value of 5.769 and a significance value of < 0.001. The coefficient of determination (R²) was 0.335, indicating that the intensity of watching Instagram Reels contributed 33.5% to the improvement of students’ eye makeup knowledge, while the remaining 66.5% was influenced by other factors. Therefore, Instagram Reels can be utilized as an effective learning medium to enhance students’ eye makeup knowledge. Keywords: eye make-up, knowledge improvement, Instagram Reels, viewing intensity, quasi-experimental.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Titin Supiani, S.Pd. M.Pd. ; 2). Dr. Nurul Hidayah, S.Pd., M.Pd.
Subjects:	Tata Rias > Tata Rias (Makeup)
Divisions:	FT > S1 Pendidikan Tata Rias
Depositing User:	Putri Rezeky Kusuma Barkah .
Date Deposited:	20 Aug 2026 07:20
Last Modified:	20 Aug 2026 07:20
URI:	http://repository.unj.ac.id/id/eprint/72326

Actions (login required)

View Item