GAYA KOMUNIKASI SAHDAN ARYA MAULANA DALAM MEMBANGUN CITRA ORGANISASI RT GEN Z MELALUI MEDIA SOSIAL TIKTOK

ZAHWA RANTI SAPUTRI, . (2026) GAYA KOMUNIKASI SAHDAN ARYA MAULANA DALAM MEMBANGUN CITRA ORGANISASI RT GEN Z MELALUI MEDIA SOSIAL TIKTOK. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk menganalisis gaya komunikasi Sahdan Arya Maulana dalam membangun citra organisasi RT Gen Z melalui media sosial TikTok pada akun @rtgenz yang terdapat konten menyapa pertugas keamanan diunggah 2 Juli 2026. Penelitian ini menggunakan metode kualitatif deskriptif. Subjek penelitian terdiri atas warga serta pengurus RT yaitu sekretaris dan bendahara. pengumpulan data dilakukan melalui wawancara, observasi, dan dokumentasi, Analisis data menggunakan teori Communicator Style Robert Norton yang meliputi dimensi Dominant Style, Dramatic Style, Contentious Style, Impression Leaving Style, Animated Style, Relaxed Style, Attentive Style, Open Style, dan Friendly Style. Hasil penelitian menunjukkan bahwa pada dimensi dominant style, indikator ketegasan dalam gaya komunikasi, hasil wawancara, observasi, dokumentasi menunjukkan Sahdan Arya Maulana terlihat percaya diri ketika berkomunikasi. Dimensi animated style, indikator komunikasi nonverbal yang aktif dari hasil wawancara, observasi, dokumentasi menunjukkan Sahdan Arya Maulana terlihat ekspresif dan sering menggunakan gerakan tangan ketika berbicara, indikator respons ekspresif, menunjukkan mudah tersenyum dan menganggukkan kepala ketika sedang merespons. Dimensi impression leaving style, indikator gaya komunikasi yang mudah diingat menunjukkan keramahan sebagai ciri khas. Dimensi relaxed style, indikator ketenangan atau kedamaian menunjukkan sikap tenang dalam berkomunikasi, indikator kepercayaan diri atau kenyamanan, ditemukan memiliki rasa percaya diri dalam berkomunikasi dan menciptakan kenyamanan. Dimensi attentive style, indikator penuh perhatian dan mendengarkan menunjukkan kepedulian serta kesediaan untuk mendengarkan lawan bicara. Dimensi open style, indikator keterbukaan dalam aktivitas komunikatif menunjukkan bersikap terbuka, ramah, dan mudah bergaul. Dimensi friendly style, indikator perhatian dan penghargaan yang positif kepada orang lain menunjukkan kepedulian serta memberikan apresiasi dan dukungan. ***** This study aims to analyze Sahdan Arya Maulana’s communication style in building the image of the RT Gen Z organization through the social media platform TikTok on the @rtgenz account, which features content greeting security personnel uploaded on July 2, 2026. This study employs a descriptive qualitative method. The research subjects consisted of residents and RT officials, namely the secretary and treasurer. Data collection was conducted through interviews, observations, and documentation. Data analysis utilized Robert Norton’s Communicator Style theory, which includes the following dimensions: Dominant Style, Dramatic Style, Contentious Style, Impression Leaving Style, Animated Style, Relaxed Style, Attentive Style, Open Style, and Friendly Style. The findings indicate that within the dominant style dimension, the indicator of assertiveness in communication style, the interview, observation, and documentation results showed that Sahdan Arya Maulana demonstrated confidence when communicating. In the animated style dimension, the indicator of active nonverbal communication revealed that Sahdan Arya Maulana appeared expressive and frequently used hand gestures while speaking. Furthermore, the indicator of expressive responsiveness showed that he often smiled and nodded when responding to others. In the impression leaving style dimension, the indicator of a memorable communication style demonstrated that friendliness was his distinctive communication characteristic. In the relaxed style dimension, the indicator of calmness or peacefulness showed that he communicated in a calm manner, while the indicator of self-confidence or comfort indicated that he communicated confidently and created a sense of comfort for others. In the attentive style dimension, the indicator of being attentive and willing to listen reflected his concern and willingness to listen to others. In the open style dimension, the indicator of openness in communicative activities showed that he was open, friendly, and easy to get along with. in the friendly style dimension, the indicator of showing positive attention and appreciation toward others demonstrated his concern as well as his willingness to provide appreciation and support to others.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Dr. Dini Safitri, S.Sos., M.Si.
Subjects:	Ilmu Sosial > Komunikasi
Divisions:	FIS > S1 Ilmu Komunikasi
Depositing User:	Zahwa Ranti Saputri .
Date Deposited:	20 Aug 2026 09:00
Last Modified:	20 Aug 2026 09:00
URI:	http://repository.unj.ac.id/id/eprint/72334

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