ANALISIS TINGKAT KEPUASAN PENGGUNA APLIKASI SEABANK DI DKI JAKARTA DENGAN METODE END USER COMPUTING SATISFACTION (EUCS)

RAKA PRAMESWARA, . (2026) ANALISIS TINGKAT KEPUASAN PENGGUNA APLIKASI SEABANK DI DKI JAKARTA DENGAN METODE END USER COMPUTING SATISFACTION (EUCS). Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk menganalisis tingkat kepuasan pengguna aplikasi SeaBank di DKI Jakarta menggunakan metode End User Computing Satisfaction (EUCS) yang terdiri atas dimensi content, accuracy, format, ease of use, dan timeliness. Penelitian ini menggunakan metode kuantitatif deskriptif dengan teknik purposive sampling. Data dikumpulkan melalui kuesioner yang disebarkan kepada 120 pengguna aplikasi SeaBank di DKI Jakarta yang telah menggunakan aplikasi SeaBank minimal selama enam bulan. Analisis data dilakukan menggunakan statistik deskriptif dengan perhitungan nilai rata-rata (mean). Hasil penelitian menunjukkan bahwa dimensi content memperoleh nilai rata-rata sebesar 2,37, accuracy sebesar 2,35, ease of use sebesar 2,48, dan timeliness sebesar 2,20 yang seluruhnya termasuk dalam kategori tidak puas. Sementara itu, dimensi format memperoleh nilai rata-rata sebesar 3,65 yang termasuk dalam kategori puas. Secara keseluruhan, hasil penelitian menunjukkan bahwa tingkat kepuasan pengguna aplikasi SeaBank belum sepenuhnya terpenuhi karena empat dari lima dimensi EUCS berada dalam kategori tidak puas. Meskipun pengguna telah merasa puas terhadap tampilan dan penyajian informasi pada aplikasi, masih terdapat ketidakpuasan pada aspek isi informasi, keakuratan, kemudahan penggunaan, dan ketepatan waktu layanan. ***** This study aims to analyze the level of user satisfaction with the SeaBank application in DKI Jakarta using the End User Computing Satisfaction (EUCS) method, which consists of the dimensions of content, accuracy, format, ease of use, and timeliness. This study employed a descriptive quantitative method with a purposive sampling technique. Data were collected through questionnaires distributed to 120 SeaBank application users in DKI Jakarta who had used the application for at least six months. Data analysis was conducted using descriptive statistics by calculating the mean value. The results showed that the content dimension obtained a mean value of 2.37, accuracy 2.35, ease of use 2.48, and timeliness 2.20, all of which were categorized as dissatisfied. Meanwhile, the format dimension obtained a mean value of 3.65 and was categorized as satisfied. Overall, the results indicate that user satisfaction with the SeaBank application has not been fully achieved, as four of the five EUCS dimensions were categorized as dissatisfied. Although users were satisfied with the application’s interface and information presentation, dissatisfaction remained in terms of information content, accuracy, ease of use, and service timeliness.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Terrylina Arvinta Monoarfa, SE., MM; 2). Dewi Agustin Pratama Sari, S.E., MSM.
Subjects:	Manajemen > Manajemen Pemasaran
Divisions:	FE > D IV Pemasaran Digital
Depositing User:	Raka Prameswara .
Date Deposited:	24 Aug 2026 03:11
Last Modified:	24 Aug 2026 03:11
URI:	http://repository.unj.ac.id/id/eprint/72985

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