MEILLA HUSNI FATIN, . (2026) JURNAL VISUAL SEBAGAI MERCHANDISE KOTA CIREBON. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.
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Abstract
Perancangan jurnal visual sebagai merchandise Kota Cirebon ini dilatarbelakangi oleh adanya peluang dalam mengembangkan produk merchandise yang lebih inovatif dan menarik bagi para wisatawan yang mengunjungi destinasi wisata di Kota Cirebon. Metode yang digunakan dalam penelitian ini adalah metode kualitatif dengan pendekatan Design Thinking yang meliputi tahapan emphatize, define, ideate, prototype, dan test. Data diperoleh melalui studi literatur, observasi, wawancara, dokumentasi, penyusunan alur cerita, layout buku, validasi, uji coba sampai dengan tahap produksi karya akhir. Hasil penelitian ini mendapati bahwa media jurnal visual dapat menjadi pilihan alternatif merchandise yang menarik bagi wisatawan, pemilihan bahasa yang santai menjadikan informasi dalam jurnal visual ini dapat lebih mudah dipahami. Jurnal visual ini diharapkan pula dapat menjadi sumber informasi tambahan bagi audiens mengenai wisata Kota Cirebon. ***** The design of this visual journal as merchandise for Cirebon City is motivated by the opportunity to develop more innovative and attractive merchandise products for tourists visiting tourist destinations in Cirebon City. The method used in this research is a qualitative method with a Design Thinking approach which includes the stages of empathize, define, ideate, prototype, and test. Data was obtained through literature studies, observations, interviews, documentation, story line development, book layout, validation, trials up to the final work production stage. The results of this study found that visual journal media can be an attractive alternative choice of merchandise for tourists, the use of casual language in this work makes the information in this visual journal easier to understand. This visual journal is also expected to be a source of additional information for the audience regarding tourism in Cirebon City.
| Item Type: | Thesis (Sarjana) |
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| Additional Information: | 1). Dr. Rizki Taufik Rakhman, S.Sn, M.Si. ; 2). Agam Akbar Pahala, S.Pd., M.Sn. |
| Subjects: | Geografi, Antropologi > Budaya, Adat Istiadat Kesenian > Arsitektur dan Dekorasi Kesenian > Seni Menggambar Kesenian > Seni (umum) |
| Divisions: | FBS > S1 Pendidikan Seni Rupa |
| Depositing User: | Meilla Husni Fatin . |
| Date Deposited: | 26 Aug 2026 06:56 |
| Last Modified: | 26 Aug 2026 06:56 |
| URI: | http://repository.unj.ac.id/id/eprint/73210 |
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