KHIDLIR RAJA INDOMORA SIREGAR, . (2021) STRATEGI KOMUNIKASI PEMASARAN OBJEK WISATA OLAHRAGA REKREASI MELALUI MEDIA SOSIAL (Suatu Survey di Dinas Pariwisata dan Kebudayaan Kabupaten Banjarnegara). Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.
![]() |
Text
COVER.pdf Download (1MB) |
![]() |
Text
BAB 1.pdf Download (444kB) |
![]() |
Text
BAB 2.pdf Restricted to Registered users only Download (487kB) | Request a copy |
![]() |
Text
BAB 3.pdf Restricted to Registered users only Download (504kB) | Request a copy |
![]() |
Text
BAB 4.pdf Restricted to Registered users only Download (468kB) | Request a copy |
![]() |
Text
BAB 5.pdf Restricted to Registered users only Download (305kB) | Request a copy |
![]() |
Text
DAFTAR PUSTAKA.pdf Download (516kB) |
![]() |
Text
LAMPIRAN.pdf Restricted to Registered users only Download (3MB) | Request a copy |
Abstract
Dinas Pariwisata dan Kebudayaan Kabupaten Banjarnegara merupakan lembaga pemerintah yang terletak di Kabupaten Banjarnegara, Jawa Tengah. Sebagai lembaga yang mempunyai wewenang di sektor pariwisata, Dinas Pariwisata dan Kebudayaan Kabupaten Banjarnegara ingin agar objek wisata yang berada dibawah naungannya dikenal oleh masyarakat luas. Bentuk upaya yang dilakukan yaitu salah satunya dengan strategi komunikasi pemasaran yang meliputi aspek perencanaan, pengorganisasian, penggerakkan, dan pengawasan. Tujuan penelitian ini adalah untuk mengetahui lebih mendalam mengenai strategi komunikasi pemasaran yang dilakukan oleh Dinas Pariwisata dan Kebudayaan Kabupaten Banjarnegara ini. Teori yang digunakan dalam penelitian ini adalah POAC (planning, organizing, actuating, controlling). Penelitian ini menggunakan metode deskriptif kualitatif yang dirancang melalui teknik wawancara data berupa wawancara serta observasi langsung ke tempat penelitian. Temuan yang ditemukan dalam penelitian ini adalah cara menstrategikan komunikasi pemasaran objek wisata olahraga rekreasi berbasis media sosial, yang mana tempat wisata berbasis olahraga rekreasi cukup banyak tersebar di Kabupaten Banjarnegara. Selain itu, penelitian ini dapat diketahui secara lengkap mengenai kelebihan lokasi yang strategis berada di sentral provinsi Jawa Tengah membuat masyarakat mudah mengaksesnya ketika ingin berkunjung ke objek wisata di Kabupaten Banjarnegara, sedangkan kekurangannya yaitu promosi ke masyarakat luas relatif kurang masif melalui media sosial. The Banjarnegara Regency Tourism and Culture Office is a government agency located in Banjarnegara Regency, Central Java. As an institution that has authority in the tourism sector, The Banjarnegara Regency Tourism and Culture Office wants the attractions under its auspices to be known by the wider community. The form of efforts made is one of them with a marketing communication strategy which includes aspects of planning, organizing, actuating, and controlling. The purpose of this study was to find out more about the marketing communication strategy carried out by the Banjarnegara Regency Tourism and Culture Office. The theory used in this research is POAC (planning, organizing, actuating, controlling). This study uses a qualitative descriptive method designed through data interview techniques in the form of interviews and direct observation to the research site. The findings found in this study are ways of strategically marketing communication for recreational sports tourism objects based on social media, where recreational sports based tourist attractions are quite widely spread in Banjarnegara Regency. In addition, this research can be seen in full about the advantages of a strategic location in the center of the province of Central Java, making it easy for people to access it when they want to visit tourist attractions in Banjarnegara Regency, while the drawback is that promotion to the wider community is relatively less massive through social media.
Item Type: | Thesis (Sarjana) |
---|---|
Additional Information: | 1). Dr. Aan Wasan, S.Sos., M.Si ; 2). Hartman Nugraha, S.Pd., M.Pd |
Subjects: | Geografi, Antropologi > Olah Raga dan Rekreasi |
Divisions: | FIO > Olahraga Rekreasi |
Depositing User: | Users 10646 not found. |
Date Deposited: | 20 Aug 2021 06:43 |
Last Modified: | 20 Aug 2021 06:43 |
URI: | http://repository.unj.ac.id/id/eprint/16885 |
Actions (login required)
![]() |
View Item |