GAYA BAHASA DALAM SLOGAN IKLAN PRODUK MAKANAN RINGAN DI TELEVISI

DIAJENG RAGIL PANGESTUTI, . (2022) GAYA BAHASA DALAM SLOGAN IKLAN PRODUK MAKANAN RINGAN DI TELEVISI. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini mendeskripsikan mengenai gaya bahasa repetisi dan retoris dalam slogan iklan produk makanan ringan yang ditayangkan di televisi. Gaya bahasa digunakan dalam aspek komunikasi manusia, termasuk slogan iklan. Penelitian ini mengambil gaya bahasa repetisi dan retoris menurut teori Gorys Keraf sebagai fokus. Selain gaya bahasa, penelitian ini juga mendeskripsikan mengenai satuan bahasa dan ragam bahasa yang menyusun slogan tersebut. Metode yang digunakan dalam penelitian ini adalah metode kualitatif deskriptif dengan teknik pengumpulan data observasi. Teknik analisis data yang digunakan yaitu persiapan/pengumpulan data, tabulasi, analisis, dan penarikan kesimpulan. Adapun hasil penelitian terdapat 30 data slogan iklan produk makanan ringan di televisi yang mengandung gaya bahasa repetisi dan retoris. Sebanyak 12 data mengandung gaya bahasa repetisi dan 18 data mengandung gaya bahasa retoris. Bentuk slogan didominasi dengan satuan bahasa frasa dan menggunakan ragam tulis, lisan, dan informal. This research is describe about the language style of repetition and rhetorical in snacks product advertising slogan on television. The style of language usually used in human communication aspect, as an advertisement slogans. This research take on repetition and rhetorical style according to Gorys Keraf theory as a focus. In addition, to represent the style in language, this study can also reflects the units and the variety of languages that arrange the slogan. The method used in this research is descriptive qualitative method with observation data collection techniques. Data analysis techniques used are preparation/collection of data, tabulation, analysis, and conclusions. The result showed that there were 30 data on snack product advertising slogans on television that contained repetitive and rhetorical language styles. Total of 12 data contains repetition style and 18 data contains rhetorical style. The form of the slogan is dominated by phrase and uses a variety of written, spoken, and informal.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Dr. Miftahulkhairah Anwar, M.Hum 2). Asisda Wahyu AP, M.Hum
Subjects:	Bahasa dan Kesusastraan > Linguistik Bahasa dan Kesusastraan > Bahasa Indonesia
Divisions:	FBS > S1 Sastra Indonesia
Depositing User:	Users 13919 not found.
Date Deposited:	04 Mar 2022 01:40
Last Modified:	04 Mar 2022 01:40
URI:	http://repository.unj.ac.id/id/eprint/23239

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