MENGINDUSTRIALISASIKAN ONDEL-ONDEL (STUDI TENTANG STRATEGI KEBERTAHANAN ONDEL-ONDEL DI SANGGAR BETAWI AL FATHIR)

FEBI LAILA SYARIF, . (2022) MENGINDUSTRIALISASIKAN ONDEL-ONDEL (STUDI TENTANG STRATEGI KEBERTAHANAN ONDEL-ONDEL DI SANGGAR BETAWI AL FATHIR). Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

ABSTRAK Febi Laila Syarif, Mengindustrialisasikan Ondel-ondel (Studi tentang Strategi Kebertahanan Ondel-ondel di Sanggar Betawi Al Fathir). Skripsi. Program Studi Sosiologi, Fakultas Ilmu Sosial, Universitas Negeri Jakarta, 2022. Penelitian ini memiliki 2 tujuan, pertama bertujuan untuk mendeskrpisikan strategi Sanggar Betawi Al Fathir dalam mempertahankan kebudayaan Ondel-ondel. Kedua, mendeskripsikan faktor-faktor yang mendorong dan menghambat Sanggar Betawi Al Fathir dalam mempertahankan kebudayaan ondel-ondel. Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif. Adapun pengumpulan data dilakukan melalui data primer dengan cara observasi, dan wawancara baik terstruktur maupun tidak terstruktur kepada ketua sanggar, 3 pengelola sanggar, 4 anggota Sanggar Betawi Al Fathir, dan 1 orang pencetus nama Kampung Ondel-ondel. Sedangkan data sekunder diperoleh dari jurnal terkait, buku, dokumentasi sanggar, literatur terkait, dan penelitian sejenis. Penelitian ini dilakukan pada bulan Desember 2020 dan Juni 2021. Penelitian dilakukan di Sanggar Betawi Al Fathir yang berlokasi di wilayah jalan Kramat Pulo Gang 3 Rt 0011/ RW 003 Kelurahan Kramat, Kecamatan Senen, Jakarta Pusat. Hasil penelitian Hasil penelitian menunjukan Sanggar Betawi Al Fathir melakukan proses kebertahanan Ondel-ondel dengan sistem industri budaya Paul Hirsch. Dalam sistem industri tersebut, produk budaya yang berkaitan dengan Ondel-ondel seperti Ondel-ondel dalam berbagai variasi ukuran, miniatur, baju Ondel-ondel, kerangka Ondel-ondel, alat musik, kedok, foto, dan video pementasan Ondel-ondel yang disebarkan melalui media sosial diproduksi dan dipasarkan ke masyarakat oleh Sanggar Betawi Al Fathir. Bentuk pemasarannya secara langsung maupun media sosial. Dengan cara tersebut mereka bisa mempertahankan Ondel-ondel hingga saat ini. Faktor pendorong kebertahanan Sanggar Betawi Al Fathir adalah kesadaran keturunan untuk melestarikan dan memperbaiki citra ondel-ondel. Faktor penghambatnya masih banyak ondel-ondel yang tidak sesuai pakemnya, lambannya dukungan dari pemerintah, terkendala pandemi covid-19, dan diberhentikan petugas satpol pp. Kata Kunci: Strategi, Ondel-ondel, Sistem Industri Budaya ABSTRACT Febi Laila Syarif, Industrializing Ondel-ondel (Study on Ondel-ondel Defense Strategy at Betawi Al Fathir Studio). Essay. Sociology Study Program, Faculty of Social Sciences, Jakarta State University, 2022. This study has 2 objectives, the first is to describe the strategy of the Betawi Al Fathir Studio in maintaining Ondel-ondel culture. Second, describe the factors that encourage and hinder the Betawi Al Fathir Studio in maintaining the ondel-ondel culture. This study uses a qualitative approach with a descriptive method. The data collection was carried out through primary data by means of observation, and both structured and unstructured interviews with the head of the studio, 3 studio managers, 4 members of the Betawi Al Fathir Studio, and 1 originator of the name Kampung Ondel-ondel. While secondary data was obtained from related journals, books, studio documentation, related literature, and similar research. This research was conducted in December 2020 and June 2021. The research was conducted at the Betawi Al Fathir Studio, which is located in the area of Jalan Kramat Pulo Gang 3 Rt 0011/ RW 003 Kramat Village, Senen District, Central Jakarta. The results of the study The results showed that the Betawi Al Fathir Studio carried out the Ondel-ondel survival process with the Paul Hirsch cultural industry system. In this industrial system, cultural products related to Ondel-ondel such as Ondel-ondel in various sizes, miniatures, Ondel-ondel clothes, Ondel-ondel skeletons, musical instruments, masks, photos, and videos of Ondel-ondel performances are distributed through Social media is produced and marketed to the public by the Betawi Al Fathir Studio. The form of direct marketing and social media. In this way they can maintain Ondel-ondel to this day. The driving factor for the survival of the Betawi Al Fathir Studio is the awareness of descendants to preserve and improve the image of ondel-ondel. The inhibiting factors are still many ondel-ondel that are not in accordance with the standard, slow support from the government, constrained by the Covid-19 pandemic, and being dismissed by Satpol PP officers. Keywords: Strategy, Ondel-ondel, Cultural Industry System

Item Type:	Thesis (Sarjana)
Additional Information:	1). Achmad Siswanto, M.Si. 2). Meila Riskia Fitri, S.pd., M.A.
Subjects:	Ilmu Sosial > Sosiologi Ilmu Sosial > Komunitas Sosial, Ras dan Kelompok
Divisions:	FIS > S1 Sosiologi
Depositing User:	Users 14437 not found.
Date Deposited:	21 Mar 2022 06:40
Last Modified:	21 Mar 2022 06:40
URI:	http://repository.unj.ac.id/id/eprint/25029

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