PENGARUH KONTROL DIRI TERHADAP IMPULSIVE BUYING BELANJA ONLINE PADA EMERGING ADULTHOOD PENGGUNA APLIKASI TIKTOK DI JAKARTA

PUTRI NYAK FAIZAH, . (2022) PENGARUH KONTROL DIRI TERHADAP IMPULSIVE BUYING BELANJA ONLINE PADA EMERGING ADULTHOOD PENGGUNA APLIKASI TIKTOK DI JAKARTA. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini dilakukan untuk mengetahui pengaruh kontrol diri terhadap impulsive buying belanja online pada emerging adulthood pengguna aplikasi tiktok di Jakarta. Metode penelitian yang digunakan adalah metode kuantitatif. Sampel pada penelitian ini berjumlah 227 responden, teknik pengambilan sampel yang digunakan adalah purposive sampling. Alat ukur yang digunakan dalam penelitian ini yaitu The Impulsive Buying Tendency Scale yang disusun oleh Verplanken dan Herabadi (2001) untuk mengukur kecenderungan impulsive buying dan Brief Self-Control Scale (Operasionalisasi De Ridder dkk., 2012) yang disusun oleh De Ridder dkk. (2012) untuk mengukur kontrol diri. Hasil penelitian menunjukkan bahwa terdapat pengaruh negatif dan signifikan dari kontrol diri terhadap impulsive buying belanja online pada emerging adulthood pengguna aplikasi tiktok di Jakarta, yang artinya semakin tinggi tingkat kontrol diri maka akan menurunkan kecenderungan impulsive buying, begitu pula sebaliknya. Kontrol diri mempengaruhi impulsive buying belanja online sebesar 16,7%. ***** This study was conducted to determine the effect of self-control on impulsive buying online shopping in early adult users of the tiktok application in Jakarta. The research method used is a quantitative method. The sample in this study amounted to 227 respondents, the sampling technique used was purposive sampling. The measuring instruments used in this study are The Impulsive Buying Tendency Scale compiled by Verplanken and Herabadi (2001) to measure impulsive buying tendencies and the Brief Self-Control Scale (Operationalization of De Ridder et al., 2012) compiled by De Ridder et al. (2012) to measure self-control. The results showed that there was a negative and significant effect of self-control on impulsive buying online shopping in emerging adulthood using the tiktok application in Jakarta, which means that the higher the level of self-control, it wil reduce the tendency for impulsive buying, and vice versa. Self-control affects impulsive buying online shopping by 16.7%.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Dr. R.A. Fadhallah, M.Si. 2). Ratna Dyah Suryaratri, Ph.D.
Subjects:	Filsafat, Psikologi & Agama > Psikologi, Ilmu Jiwa
Divisions:	FPPsi > S1 Psikologi
Depositing User:	Users 16424 not found.
Date Deposited:	14 Sep 2022 01:09
Last Modified:	14 Sep 2022 01:09
URI:	http://repository.unj.ac.id/id/eprint/35852

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