INTENSITAS PENGGUNAAN MEDIA SOSIAL INSTAGRAM PADA EMERGING ADULTHOOD PECINTA KOREA DI JABODETABEK

AISHA SALSABILA WIBOWO, . (2023) INTENSITAS PENGGUNAAN MEDIA SOSIAL INSTAGRAM PADA EMERGING ADULTHOOD PECINTA KOREA DI JABODETABEK. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk melihat lebih dalam mengenai gambaran intensitas penggunaan media sosial Instagram pada emerging adulthood pecinta Korea di Jabodetabek serta ingin melihat seberapa intens seseorang mengakses Instagram untuk melihat konten bertema budaya Korea tersebut. Penelitian ini dilakukan menggunakan pendekatan kuantitatif dengan teknik pengambilan sampel non-propability sampling yaitu purposive sampling. Responden dalam penelitian ini sebanyak 212 responden emerging adulthood pecinta Korea di Jabodetabek. Alat ukur yang digunakan dalam penelitian ini adalah Skala Intensitas Penggunaan Media Sosial. Hasil penelitian menunjukkan bahwa terdapat intensitas penggunaan media sosial Instagram pada emerging adulthood pecinta Korea di Jabodetabek dalam kategori sangat tinggi. Usia terbanyak emerging adulthood pecinta Korea yang menggunakan media sosial Instagram berada pada usia 22 – 25 tahun dengan besaran persentase 55.7%. This study aims to take a deeper look at the description of the intensity of the use of Instagram social media in emerging adulthood who love Koreans in Jabodetabek and want to see how intensely a person accesses Instagram to see Korean cultural-themed content. This research was conducted using a quantitative approach with a non-probability sampling technique, namely purposive sampling. Respondents in this study were 212 emerging adult Korean lovers in Jabodetabek. The measuring tool used in this study is the Social Media Use Intensity Scale. The results of the study show that the intensity of the use of Instagram social media among emerging adulthood Korean lovers in Jabodetabek is in the very high category. The most age of emerging adulthood Korean lovers who use social media Instagram are at the age of 22-25 years with a percentage of 55.7%.

Item Type: Thesis (Sarjana)
Additional Information: 1). Gita Irianda Rizkyani Medellu, S.Psi., M.Psi 2). Deasyanti, PhD
Subjects: Filsafat, Psikologi & Agama > Psikologi, Ilmu Jiwa
Ilmu Sosial > Kondisi Sosial,Masalah Sosial,Reformasi Sosial
Ilmu Sosial > Komunitas Sosial, Ras dan Kelompok
Divisions: FPPsi > S1 Psikologi
Depositing User: Users 17852 not found.
Date Deposited: 09 Mar 2023 06:48
Last Modified: 09 Mar 2023 06:48
URI: http://repository.unj.ac.id/id/eprint/38240

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