ANALISIS FAKTOR MEMORABLE TOURISM EXPERIENCE DI DESA WISATA EDUKASI CISAAT

VANIDA SEPTIANA, . (2023) ANALISIS FAKTOR MEMORABLE TOURISM EXPERIENCE DI DESA WISATA EDUKASI CISAAT. Sarjana thesis, Universitas Negeri Jakarta.

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Abstract

Perkembangan pariwisata membuat kebutuhan perjalanan wisata berubah. Berbagai studi telah menyebutkan bahwa wisatawan saat ini mengubah pola perjalanan wisatanya dari buying product menjadi buying experience. Dengan menciptakan memorable tourism experience di harapkan mampu meningkatkan kesan baik wisatawan terhadap tempat wisata sehingga meningkatkan kunjungan kembali wisatawan ke desa wisata tersebut. Penelitian ini bertujuan untuk menganalisis faktor – faktor terbentuknya memorable tourism experience di Desa Wisata Edukasi Cisaat. Penelitian ini mengidentifkasi faktor – faktor terbentuk memorable tourism experience berdasarkan dimensi hedonisme, novelty, local culture, refreshment, meaningfulness, involvement, dan knowledge. Penelitian ini dilaksanakan di Desa Wisata Cisaat, Kecamatan Ciater, Jawa Barat pada Januari sampai September 2023. Penelitian ini merupakan penelitian kuantitatif dengan pendekatan analisis faktor konfirmatori, yang bersifat mengkonfirmasi dengan menetapkan teori yang sudah ada. Subjek dalam penelitian ini adalah 141 wisatawan yang pernah menginap dan berwisata ke desa wisata edukasi cisaat. Hasil penelitian menujukan bahwa Desa Wisata Cisaat mampu menciptakan memorable tourism experience. Berdasarkan hasil penelitian Dimensi dengan angka factor loading tertinggi adalah knowledge dengan angka factor loading sebesar 0,889. Artinya, faktor knowledge mendominasi pembentukan memorable tourism experience di Desa Wisata Edukasi Cisaat. Hal tersebut sejalan dengan tujuan desa wisata edukasi cisaat sebagai desa wisata berbasis pendidikan atau edukasi yang mampu memfasilitasi wisatawan untuk berwisata sambil belajar. ***** Development tourist make need journey tour changed. Various studies state that tourists are currently changing their travel patterns from buying products to buying experiences. For with create memorable tourism experience in expect capable increase impression Good traveler to place tour. So, increase visit return traveler to village tour the This study aims to analyze factor memorable tourism experience in a Tourism Village Education Cisaat. Studyit identifies the factors formation Memorable Tourism Experience based on dimensions hedonism , novelty, local culture, refreshment, meaningfulness, involvement, and knowledge . Study This held in Village Tour Cisaat, Subdistrict Ciater, West Java from January to September 2023. Study This is study quantitative with approach analysis factor confirmatory. Subject study This is141 traveler ever stay and travel to village education cisaat. Results studyshows that the Cisaat Tourism Village is capable create memorable tourism experience . matter it looks from results research that shows number factor loading that has been sufficient from conditions that have been determined. Based on results study Dimensions with number factor loading highest is knowledge with number factor loading of 0.889. Implications Which can done is do enhancement For push advantages in the village tour education Cisaat so that village education Cisaat can more growing. This is in line with the aim of cisaat education village as an education-based tourism village

Item Type:	Thesis (Sarjana)
Additional Information:	1). Dra. Nurlaila Abdullah Mashabi, M.Kes. ; 2). Dr. Shinta Doriza, M.Pd., M.S.E
Subjects:	Filsafat, Psikologi & Agama > Psikologi, Ilmu Jiwa Ilmu Sosial > Komunitas Sosial, Ras dan Kelompok
Divisions:	FT > S1 Pendidikan Kesejahteraan Keluarga
Depositing User:	Users 19110 not found.
Date Deposited:	29 Aug 2023 02:13
Last Modified:	16 Jan 2024 23:35
URI:	http://repository.unj.ac.id/id/eprint/39980

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