PENGARUH CELEBRITY WORSHIP, SELF-CONTROL, DAN KONFORMITAS TERHADAP PERILAKU COMPULSIVE BUYING PADA PENGGEMAR BTS (ARMY) DEWASA AWAL

ANISSA KUSNINDIA PUSPA, . (2023) PENGARUH CELEBRITY WORSHIP, SELF-CONTROL, DAN KONFORMITAS TERHADAP PERILAKU COMPULSIVE BUYING PADA PENGGEMAR BTS (ARMY) DEWASA AWAL. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh celebrity worship, self- control, dan konformitas terhadap perilaku compulsive buying pada penggemar BTS (ARMY) dewasa awal. Penelitian berpedoman pada pendekatan kuantitatif, dengan menyebarkan kuesioner kepada 280 responden yang diperoleh melalui teknik purposive sampling. Instrumen yang digunakan pada penelitian adalah Compulsive Buying Scale (CBS) untuk mengukur perilaku pembelian kompulsif, Celebrity Attitude Scale (CAS) untuk mengukur pemujaan idola, Self-Control Scale (SCS) untuk mengukur kontrol diri, dan Conformity Scale (CS) untuk mengukur konformitas. Teknik analisis data menggunakan analisis regresi linier berganda. Hasil temuan memperoleh nilai p = 0,000 < 0,05 dan R square 0,366; artinya seluruh variabel prediktor secara simultan berpengaruh signifikan terhadap perilaku compulsive buying sebesar 36.6% pada penggemar BTS (ARMY) dewasa awal. Dapat disimpulkan bahwa dari keseluruhan variabel prediktor hanya variabel celebrity worship dimensi entertainment-social (p = 0,012) dan self- control (p = 0,000) yang berpengaruh signifikan terhadap perilaku compulsive buying. This study aims to determine the effect of celebrity worship, self-control, and conformity, on compulsive buying behaviour in early adult BTS (ARMY) fans. The research uses a quantitative approach, by distributing questionnaires to 280 respondents obtained through purposive sampling technique. The instruments used in the study were the Compulsive Buying Scale (CBS) to measure compulsive buying behaviour, Celebrity Attitude Scale (CAS) to measure idol worship, Self- Control Scale (SCS) to measure self-control, and Conformity Scale (CS) to measure conformity. The data analysis used multiple linear regression analysis. The overall results obtained a value of p = 0,000 <0,05 and R square 0,366; meaning that all predictor variables simultaneously have a significant effect on compulsive buying behaviour by 36,6% in early adult BTS fans (ARMY). It can be concluded that of all the predictor variables, only the entertainment-social dimension of celebrity worship (p = 0,012) and self-control (p = 0,000) have a significant effect on compulsive buying.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Gita Irianda Rizkyani Medellu, S.Psi., M.Psi 2). Reny Rustyawati, S.Pd., M.A.
Subjects:	Filsafat, Psikologi & Agama > Psikologi, Ilmu Jiwa
Divisions:	FPPsi > S1 Psikologi
Depositing User:	Users 19834 not found.
Date Deposited:	14 Sep 2023 01:51
Last Modified:	14 Sep 2023 01:51
URI:	http://repository.unj.ac.id/id/eprint/42383

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