VIDEO MOTION GRAPHIC SEBAGAI MEDIA PROMOSI JURUSAN MULTIMEDIA DI SMK 1 PERGURUAN CIKINI

LAILA ANZALA, . (2023) VIDEO MOTION GRAPHIC SEBAGAI MEDIA PROMOSI JURUSAN MULTIMEDIA DI SMK 1 PERGURUAN CIKINI. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penggunaan teknologi informasi dalam bidang Pendidikan semakin mendominasi di era digital ini, salah satunya promosi sekolah dengan media digital. Promosi dengan media digital juga banyak ragamnya. Salah satunya yaitu dengan motion graphic. Saat ini jurusan Multimedia SMK 1 Perguruan Cikini belum memiliki media promosi yang memanfaatkan media digital. Tujuan dari penelitian ini adalah untuk mengembangkan media promosi digital berupa video promosi berbasis motion graphic dengan menggunakan Teknik Kinetic Typography yang layak digunakan untuk kegiatan promosi jurusan Multimedia, SMK 1 Perguruan Cikini yang akan di unggah pada channel youtube Multimedia. Metode yang digunakan dalam penelitian ini yaitu Multimedia Development Life Cycle (MDLC) Luther yang dimodifikasi oleh Sutopo dengan 6 (enam) tahapan. Objek penelitian ini adalah peserta didik yang ingin masuk SMK jurusan Multimedia yang berlokasi di daerah Koja, Jakarta Utara. Video promosi ini dibuat menggunakan adobe after effect dan adobe premiere pro. Selain itu, aplikasi pendukung lainnya seperti Adobe Illustrator digunakan untuk membuat asset yang dibutuhkan. Video diuji kelayakan produknya oleh ahli materi, ahli media, dan responden. Hasil penelitian menunjukkan bahwa validasi produk oleh ahli materi mendapatkan nilai sebesar 100% dan ahli media sebesar 96,8%. Sedangkan hasil evaluasi produk oleh responden didapatkan nilai sebesar 96,5%. Berdasarkan uji validitasi dapat disimpulkan bahwa video promosi Jurusan Multimedia berbasis Motion Graphic layak digunakan sebagai media promosi di Jurusan Multimedia, SMK 1 Perguruan Cikini. Kata kunci: Media Promosi, Media Digital, Video Promosi, Jurusan Multimedia, Motion Graphic ***** The use of information technology in the education sector is increasingly dominating in this digital era, one of which is school promotion with digital media. There are also many types of promotions using digital media. One of them is motion graphics. Currently, the Multimedia department at SMK 1 Perguruan Cikini does not yet have promotional media that utilizes digital media. The aim of this research is to develop digital promotional media in the form of motion graphic-based promotional videos using the Kinetic Typography technique which is suitable for promotional activities for the Multimedia department, SMK 1 Perguruan Cikini which will be uploaded to the Multimedia YouTube channel. The method used in this research is the Luther's Multimedia Development Life Cycle (MDLC) modified by Sutopo with 6 (six) stages. The object of this research is students who want to enter a Multimedia vocational school located in the Koja area, North Jakarta. This promotional video was made using Adobe After Effects and Adobe Premiere Pro. Apart from that, other supporting applications such as Adobe Illustrator are used to create the required assets. The application is tested for product suitability by material experts, media experts and respondents. The research results showed that product validation by material experts received a score of 100% and media experts scored 96.8%. Meanwhile, the results of product evaluation by respondents obtained a value of 96.5%. So, from these data it can be concluded that the Motion Graphic-based promotional video for the Multimedia Department is suitable for use as promotional media in the Multimedia Department, SMK 1 Perguruan Cikini. Keywords: Promotional Media, Digital Media, Promotional Video, Multimedia Department, Motion Graphic

Item Type:	Thesis (Sarjana)
Additional Information:	1). Irma Permata Sari, S.Pd., M.Eng. ; 2). Fuad Mumtas, S.Kom., M.T.I.
Subjects:	Teknologi dan Ilmu Terapan > Teknologi (umum) > Teknologi Pendidikan Teknologi dan Ilmu Terapan > Teknik Komputer
Divisions:	FT > S1 Pendidikan Teknik Informatika Komputer
Depositing User:	Users 21690 not found.
Date Deposited:	31 Jan 2024 23:43
Last Modified:	31 Jan 2024 23:43
URI:	http://repository.unj.ac.id/id/eprint/43944

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