WUJUD KESANTUNAN BERBAHASA INDONESIA DALAM RESPON PENJUAL TERHADAP ULASAN PEMBELI PADA TOKO “PRETTY STYLES COLLECTION” DI LAZADA

NABILA ANANDA, . (2024) WUJUD KESANTUNAN BERBAHASA INDONESIA DALAM RESPON PENJUAL TERHADAP ULASAN PEMBELI PADA TOKO “PRETTY STYLES COLLECTION” DI LAZADA. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

*******ABSTRAK****** Tujuan penelitian ini adalah untuk mengetahui realisasi bentuk pematuhan dan penyimpangan prinsip kesantunan berbahasa menggunakan teori Geoffrey Leech pada respon penjual terhadap ulasan pembeli dalam toko “Pretty Styles Collection” di platform belanja daring Lazada. Penelitian ini merupakan jenis penelitian deskriptif kualitatif dengan teknik sadap dan teknik catat, serta dilakukan di Jakarta sejak bulan April hingga Desember 2023. Berdasarkan hasil analisis data, ditemukan 111 data yang terbagi menjadi 83 data penyimpangan prinsip kesantunan dan 28 data pematuhan prinsip kesantunan. Penyimpangan prinsip kesantunan yang paling banyak ditemukan, yaitu pada penyimpangan maksim penghargaan sebanyak 17 data. Sedangkan, pematuhan prinsip kesantunan yang paling banyak ditemukan, yaitu pada pematuhan maksim kebijaksanaan sebanyak 15 data. *****ABSTRACT******* The aim of this research is to determine the realization of forms of compliance and deviation from the principles of politeness using Geoffrey Leech's theory in sellers' responses to buyer reviews in the "Pretty Styles Collection" store on the Lazada online shopping platform. This research is a type of qualitative descriptive research using tapping and note-taking techniques, and was conducted in Jakarta from April to December 2023. Based on the results of data analysis, 111 data were found which were divided into 83 data on deviations from politeness principles and 28 data on compliance with politeness principles. The most frequently found deviations from the principles of politeness were 17 violations of the approbation maxim. Meanwhile, compliance with the politeness principles was most often found is the compliance of the tact maxim as many as 15 data.

Item Type:	Thesis (Sarjana)
Additional Information:	1) Dr. Miftahulkhairah Anwar, M.Hum. 2) Sigit Widiatmoko, M.Hum.
Subjects:	Bahasa dan Kesusastraan > Linguistik Bahasa dan Kesusastraan > Bahasa Indonesia
Divisions:	FBS > S1 Sastra Indonesia
Depositing User:	Users 22170 not found.
Date Deposited:	05 Mar 2024 02:10
Last Modified:	05 Mar 2024 02:10
URI:	http://repository.unj.ac.id/id/eprint/45246

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