PENGARUH MEDIA SOSIAL INSTAGRAM TERHADAP MINAT KONSUMEN FOTO PREWEDDDING (STUDI PADA SANGGAR GAYATRI WEDDING DI TANGERANG SELATAN)

JEANETTA PUTRI WIDYANINGSIH, . (2024) PENGARUH MEDIA SOSIAL INSTAGRAM TERHADAP MINAT KONSUMEN FOTO PREWEDDDING (STUDI PADA SANGGAR GAYATRI WEDDING DI TANGERANG SELATAN). Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk mengetahui dan menjelaskan seberapa besar pengaruh media sosial instagram terhadap minat konsumen foto prewedding. Perkembangan teknologi khususnya media sosial Instagram menjadi wadah yag semakin popular dan digunakan oleh banyak bisnis untuk mempromosikan jasa dan layanan, termasuk jasa foto prewedding. Dalam penelitian ini, data yang dikumpulkan melalui kuesioner yang disebarkan kepada konsumen yang telah menggunakan jasa foto prewedding di sanggar Gayatri Wedding. Metode yang digunakan dalam penelitian ini adalah pendekatan kuantitatif dengan pengambil teknik accidental sampling dengan target 45 orang yang merupakan pelanggan yang telah menggunakan sanggar Gayatri Wedding. Teknik analisis data yang digunakan adalah regresi linear sederhana untuk menguji hubungan antara variabel media sosial Instagram dan varibel minat konsumen. Teknik analisis data yang digunakan dalam penelitian ini menggunakan uji validitas, uji reabilitas, uji asumsi klasik dan uji hipotesis. Berdasarkan hasil analisis dan pembahasan untuk media sosial Instagram Thitung sebesar 14,196 lebih besar daripada ttabel sebesar 1,986, serta nilai siginifikasi 0,000 lebih kecil daripada 0,005 Maka Ho di tolak, sehingga terdapat pengaruh antara media sosial Instagram dan minat konsumen foto prewedding dengan kategori rendah. Kata Kunci : Media Sosial, Instagram, Minat Konsumen, Foto Prewedding ***** This study aims to determine and explain how much influence Instagram social media has on consumer interest in prewedding photos. The development of technology, especially Instagram social media, is becoming an increasingly popular platform and is used by many businesses to promote services and services, including prewedding photo services. In this study, data were collected through questionnaires distributed to consumers who have used prewedding photo services at Gayatri Wedding studio. The method used in this research is a quantitative approach with accidental sampling technique with a target of 45 people who are customers who have used Gayatri Wedding studio. The data analysis technique used is simple linear regression to test the relationship between Instagram social media variables and consumer interest variables. The data analysis technique used in this study uses validity test, reliability test, classical assumption test and hypothesis testing. Based on the results of the analysis and discussion for Instagram social media, the tcount of 14.196 is greater than the ttable of 1.986, and the siginification value of 0.000 is smaller than 0.005 o Ho is rejected, so there is an influence between Instagram social media and consumer interest in photos. between Instagram social media and consumer interest in prewedding photos with a low category low. Keywords: Social Media, Instagram, Consumer Interest, Prewedding Photos

Item Type:	Thesis (Sarjana)
Additional Information:	1. Dra. Eti Herawati M.Si 2. Dra. Lilis Jubaedah M.Kes
Subjects:	Tata Rias > Tata Rias (Makeup)
Divisions:	FT > D III Tata Rias
Depositing User:	Users 24822 not found.
Date Deposited:	06 Aug 2024 03:46
Last Modified:	06 Aug 2024 03:46
URI:	http://repository.unj.ac.id/id/eprint/48653

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