KENNY LEONALTUS, . (2022) PENGARUH LITERASI EKONOMI DAN TERPAAN IKLAN TERHADAP PERILAKU KONSUMTIF PADA MAHASISWA FAKULTAS EKONOMI PERGURUAN TINGGI NEGERI (NON POLITEKNIK) SELURUH JABODETABEK ANGKATAN 2018. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.
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Abstract
Perilaku konsumtif mahasiswa fakultas ekonomi perguruan tinggi negeri (non politeknik) seluruh jabodetabek angkatan 2018 tentu dipengaruhi oleh kondisi internal dan eksternal mahasiswa. Tinggi rendahnya perilaku konsumtif mahasiwa dapat dipengaruhi oleh banyak faktor. Penelitian ini bertujuan untuk mengetahui pengaruh Literasi Ekonomi dan Terpaan Iklan terhadap Perilaku Konsumtif mahasiswa fakultas ekonomi perguruan tinggi negeri (non politeknik) seluruh jabodetabek angkatan 2018 Penelitian ini adalah penelitian asosiatif. Adapun objek penelitian ini yaitu mahasiswa mahasiswa fakultas ekonomi perguruan tinggi negeri (non politeknik) seluruh jabodetabek angkatan 2018, dengan populasi tidak diketahui. Sampel penelitian ini berjumlah 272 orang responden ditentukan dengan rumus tabel Isaac dan Michael . Metode analisis yang digunakan dalam penelitian ini adalah analisis regresi berganda. Hasil penelitian ini menunjukkan bahwa, literasi ekonomi dan terpaan iklan berpengaruh secara parsial terhadap perilaku konsumtif. Variabel literasi ekonomi berpenaruh negative dan signifikan terhadap perilaku konsumtif, sedangkan variabel terpaan iklan berpengaruh positif dan signifikan terhadap perilaku konsumtif ********************************************* The consumptive behavior of students from the economics faculty of state universities (non-polytechnics) throughout Jabodetabek class 2018 is certainly influenced by the internal and external conditions of students. The high and low consumptive behavior of students can be influenced by many factors. This study aims to determine the effect of Economic Literacy and Advertising Exposure on Consumptive Behavior of students of the economics faculty of state universities (non-polytechnics) throughout Jabodetabek class 2018. This research is an associative research. The objects of this research are students of the economics faculty of state universities (non-polytechnics) throughout Jabodetabek class 2018, with an unknown population. The sample of this study amounted to 272 respondents determined by the table formula Isaac and Michael . The analytical method used in this research is multiple regression analysis. The results of this study indicate that, economic literacy and advertising exposure partially affect consumptive behavior. The economic literacy variable has a negative and significant impact on consumptive behavior, while the advertising exposure variable has a positive and significant impact on consumptive behavior.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Additional Information: | 1). Prof. Dr. Harya Kuncana Wiralaga, M.Si ; 2). Dicky Iranto, S.E, MSE. |
| Subjects: | Ilmu Sosial > Industri, Buruh, Produksi > Pendidikan Ekonomi |
| Divisions: | FE > S1 Pendidikan Ekonomi |
| Depositing User: | PKL . |
| Date Deposited: | 03 Oct 2024 05:24 |
| Last Modified: | 03 Oct 2024 05:24 |
| URI: | http://repository.unj.ac.id/id/eprint/51170 |
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