TIRTO UNARTO, . (2022) PERAN PERCEIVED EASE OF USE, PERCEIVED USEFULNESS DAN TRUST TERHADAP CONTINUANCE INTENTION STUDI KASUS MULTIPAYMENT E-WALLET. Magister thesis, UNIVERSITAS NEGERI JAKARTA.
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Abstract
Penelitian ini bertujuan untuk menguji pengaruh perceived ease of use, perceived usefulness dan trust terhadap continuance intention dengan customer satisfaction sebagai variabel intervening pada aplikasi multipayment e-wallet. Penelitian ini dilakukan dari bulan Agustus-Oktober 2022. Penelitian ini menggunakan metode kuantitatif data dengan pengumpuln data yang dikumpulkan secara online. Teknik pengambilan sampel dalam penelitian ini menggunakan non probability sampling dengan teknik purposive sampling. Secara keseluruhan data yang diperoleh sebanyak 261 dengan kriteria responden pengguna e-wallet, transaksi menggunakan e-wallet sebanyak dua sampai tiga bulan dan penggunaan berkelanjutan aplikasi e-wallet dua sampai tiga kali. Teknik analisis data menggunakan Structural Equation Modelling (SEM) dengan bantuan software SPSS 26 dan AMOS 23. Hasil penelitian menunjukan bahwa perceived ease of use dan perceived usefulness memiliki hasil positif dan tidak signifikan terhadap customer satisfaction, trust memiliki positif dan signifikan terhadap customer satisfaction, customer satisfaction memiliki hasil positif dan signifikan terhadap habit dan continuance intention, sedangkan habit memiliki hasil positif dan signifikan terhadap continuance intention. **************************************************** This study examines the effect of perceived ease of use, perceived usefulness and trust on continuance intention with customer satisfaction and habit as intervening variables in multipayment e-wallet applications. This research was conducted in August-October 2022. This research used a quantitative data method by collecting data collected online. The sampling technique in this study used non-probability sampling with a purposive sampling technique. In total, 261 data were obtained with the criteria of respondents using e-wallets, transactions using e-wallets for two to three months and continuous use of e-wallet applications two to three times. Data analysis techniques used Structural Equation Modeling (SEM) with the help of SPSS 26 and AMOS 23 software. The results of this study, perceived ease of use has a positive and insignificant effect on customer satisfaction, perceived usefulness has a positive and insignificant effect on customer satisfaction, trust has a positive and significant effect on customer satisfaction, customer satisfaction has a positive and significant effect on continuance intention, customer satisfaction has a positive and significant effect on habit, and habit has a positive and significant effect on continuance intention.
| Item Type: | Thesis (Magister) |
|---|---|
| Additional Information: | 1). Prof. Usep Suhud, M.Si, Ph.D ; 2). Prof. Dr. Mohamad Rizan, S.E., M.M |
| Subjects: | Manajemen > Manajemen , Business |
| Divisions: | FE > S2 Manajemen |
| Depositing User: | PKL . |
| Date Deposited: | 07 Oct 2024 01:57 |
| Last Modified: | 07 Oct 2024 01:57 |
| URI: | http://repository.unj.ac.id/id/eprint/51323 |
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