ANALISIS PENGARUH MODEL UTAUT 2, TRUST, DAN PERCEIVED RISK TERHADAP BEHAVIORAL INTENTION PADA APLIKASI BYOND BY BSI

NIDA AULIYAH, . (2025) ANALISIS PENGARUH MODEL UTAUT 2, TRUST, DAN PERCEIVED RISK TERHADAP BEHAVIORAL INTENTION PADA APLIKASI BYOND BY BSI. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk mengidentifikasi faktor-faktor yang memengaruhi minat nasabah Bank Syariah Indonesia (BSI) dalam menggunakan aplikasi Byond by BSI, dengan menggunakan pendekatan Unified Theory of Acceptance and Use of Technology 2 (UTAUT 2). Aplikasi ini merupakan salah satu inovasi digital yang dikembangkan oleh BSI guna meningkatkan layanan perbankan secara digital. Data dalam penelitian ini bersumber dari data primer yang diperoleh langsung melalui penyebaran kuesioner berbasis Google Form kepada 290 responden yang merupakan nasabah BSI sekaligus pengguna aplikasi Byond by BSI. Penelitian menggunakan metode non-probability sampling dengan teknik purposive sampling, responden dipilih berdasarkan kriteria tertentu yang relevan dengan tujuan penelitian. Analisis data dilakukan melalui beberapa tahapan, termasuk statistik deskriptif, uji validitas dan reliabilitas, uji normalitas, multikolinearitas, heteroskedastisitas, serta analisis regresi linear berganda dan pengujian hipotesis. Pengolahan data dilakukan menggunakan software SPSS versi 30. Hasil dari analisis menunjukkan bahwa semua variabel yang diteliti, yaitu performance expectancy, effort expectancy, facilitating condition, hedonic motivation, habit, trust, dan perceived risk memiliki pengaruh positif dan signifikan terhadap behavioral intention atau minat pengguna untuk terus menggunakan aplikasi Byond by BSI. Kata Kunci: UTAUT 2, Trust, Perceived Risk, Behavioral Intention ***** Customers in using the Byond by BSI application, using the Unified Theory of Acceptance and Use of Technology 2 (UTAUT 2) approach. This application is one of the digital innovations developed by BSI to improve digital banking services. The data in this study were obtained from primary data collected directly through a Google Form questionnaire distributed to 290 respondents who are BSI customers and users of the Byond by BSI application. The study employed a non-probability sampling method with purposive sampling technique, where respondents were selected based on specific criteria relevant to the research objectives. Data analysis was conducted through several stages, including descriptive statistics, validity and reliability tests, normality tests, multicollinearity, heteroskedasticity, as well as multiple linear regression analysis and hypothesis testing. Data processing was conducted using SPSS software version 30. The results of the analysis indicate that all variables studied, performance expectancy, effort expectancy, facilitating conditions, hedonic motivation, habit, trust, and perceived risk have a positive and significant influence on behavioral intention or users' interest in continuing to use the Byond by BSI app. Keywords: UTAUT 2, Trust, Perceived Risk, Behavioral Intention

Item Type:	Thesis (Sarjana)
Additional Information:	1). Dr. Osly Usman, M.Bus 2). Annisa Lutfia, S.Pd., M.Pd
Subjects:	Manajemen > Manajemen , Business Manajemen > Manajemen Pemasaran
Divisions:	FE > S1 Pendidikan Bisnis
Depositing User:	Nida Auliyah .
Date Deposited:	06 Aug 2025 04:51
Last Modified:	07 Aug 2025 02:43
URI:	http://repository.unj.ac.id/id/eprint/58334

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