ANALISIS FAKTOR-FAKTOR YANG MEMENGARUHI REVISIT INTENTION DI TAMAN IMPIAN JAYA ANCOL

MELISA LUTFI NUR ANDINI, - (2025) ANALISIS FAKTOR-FAKTOR YANG MEMENGARUHI REVISIT INTENTION DI TAMAN IMPIAN JAYA ANCOL. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Tujuan dilakukannya penelitian ini adalah untuk menguji pengaruh positif dan signifikan service quality dan perceived value terhadap revisit intention yang dimediasi oleh satisfaction. Metode pengumpulan data pada penelitian ini menggunakan kuesioner yaitu Google Form yang penyebarannya dilakukan secara online melalui platform media sosial seperti WhatsApp, Instagram, Telegram, dan Tiktok. Objek wisata pada Taman Impian Jaya Ancol yang akan diteliti pada penelitian ini berfokus pada kawasan pantai di Ancol karena harga tiket masuk hanya bisa digunakan untuk menikmati kawasan Taman Impian Jaya Ancol seperti pantai, ecopark dan ecomarket. Sedangkan, rekreasi wisata lain akan dibebankan biaya masuk tambahan. Sehingga, Objek pada penelitian ini adalah pengunjung yang pernah melakukan kunjungan ke pantai di Taman Impian Jaya Ancol minimal satu kali dalam enam bulan terakhir yang berdomisili di Jabodetabek dan berumur minimal 18 tahun. Sampel dalam penelitian ini berjumlah 230 responden. Penelitian ini menggunakan SmartPLS untuk melakukan analisis dan pengolahan data. Hasil dari penelitian ini menunjukkan bahwa service quality terbukti berpengaruh secara positif dan signifikan terhadap revisit intention diterima, perceived value terbukti berpengaruh secara positif dan signifikan terhadap revisit intention diterima, satisfaction terbukti berpengaruh secara positif dan signifikan terhadap revisit intention diterima, service quality terbukti berpengaruh secara positif dan signifikan terhadap satisfaction diterima, perceived value terbukti berpengaruh secara positif dan signifikan terhadap satisfaction diterima, service quality terbukti berpengaruh secara positif dan signifikan terhadap revisit intention melalui satisfaction diterima, dan perceived value terbukti berpengaruh secara positif dan signifikan terhadap revisit intention melalui satisfaction diterima. Hal ini menunjukkan bahwa jika service quality dan perceived value yang dirasakan oleh pengunjung baik maka pengunjung akan merasakan satisfaction; jika service quality, perceived value dan satisfaction yang dirasakan oleh pengunjung baik maka pengunjung akan melakukan kunjungan kembali atau revisit; dan jika service quality dan perceived value yang dirasakan oleh pengunjung melalui satisfaction baik maka pengunjung akan akan melakukan kunjungan kembali atau revisit. Kata Kunci: Satisfaction, Perceived Value, Service Quality, Revisit Intention, Taman Impian Jaya Ancol ***** The purpose of this study was to test the positive and significant influence of service quality and perceived value on revisit intention mediated by satisfaction. The data collection method in this study used a questionnaire, namely Google Form, which was distributed online through social media platforms such as WhatsApp, Instagram, Telegram, and Tiktok. The tourist attractions at Taman Impian Jaya Ancol that will be studied in this study focus on the coastal area in Ancol because the entrance ticket price can only be used to enjoy the Taman Impian Jaya Ancol area such as the beach, ecopark and ecomarket. Meanwhile, other tourist recreation will be charged an additional entrance fee. Thus, the objects in this study are visitors who have visited the beach at Taman Impian Jaya Ancol at least once in the last six months who live in Jabodetabek and are at least 18 years old. The sample in this study amounted to 230 respondents. This study uses SmartPLS to conduct data analysis and processing. The results of this study indicate that service quality is proven to have a positive and significant effect on revisit intention received, perceived value is proven to have a positive and significant effect on revisit intention received, satisfaction is proven to have a positive and significant effect on revisit intention received, service quality is proven to have a positive and significant effect on satisfaction received, perceived value is proven to have a positive and significant effect on satisfaction received, service quality is proven to have a positive and significant effect on revisit intention through satisfaction received, and perceived value is proven to have a positive and significant effect on revisit intention through satisfaction received. This shows that if the service quality and perceived value felt by visitors are good, then visitors will feel satisfaction; if the service quality, perceived value and satisfaction felt by visitors are good, then visitors will make a return visit or revisit; and if the service quality and perceived value felt by visitors through satisfaction are good, then visitors will make a return visit or revisit.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Andi Muhammad Sadat, S.E., M.Si., Ph.D. 2). Dewi Agustin Pratama Sari, S.E., M.S.M.
Subjects:	Manajemen > Manajemen Pemasaran
Divisions:	FE > S1 Manajemen
Depositing User:	Melisa Lutfi Nur Andini .
Date Deposited:	07 Aug 2025 02:29
Last Modified:	07 Aug 2025 02:29
URI:	http://repository.unj.ac.id/id/eprint/58614

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