ANTESEDEN NIAT BELI ULANG MIE GACOAN YANG DIMEDIASI OLEH KEPUASAN PELANGGAN DI DAERAH KHUSUS IBUKOTA JAKARTA

ANGELLICA MAURENT, . (2025) ANTESEDEN NIAT BELI ULANG MIE GACOAN YANG DIMEDIASI OLEH KEPUASAN PELANGGAN DI DAERAH KHUSUS IBUKOTA JAKARTA. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini dilakukan untuk menganalisis pengaruh kualitas makanan, kualitas layanan, dan persepsi harga terhadap niat beli ulang melalui kepuasan pelanggan pada produk Mie Gacoan. Penelitian ini menggunakan metode penelitian kuantitatif. Populasi pada penelitian ini adalah pelanggan Mie Gacoan yang berusia diatas 18 tahun yang memiliki domisili pada wilayah Daerah Khusus Ibukota Jakarta yang telah melakukan pembelian produk Mie Gacoan minimal 2 kali. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah non-probality sampling dengan metode purposive sampling, jumlah responden dalam penelitian ini menggunakan jumlah sampel sebanyak 200 responden. Teknik pengumpulan data yang dilakukan dengan menggunakan kuesioner skala likert. Pengujian model dilakukan dengan software SmartPLS 4, mencakup pengujian validitas konvergen, reliabilitas, dan validitas diskriminan. Uji inner model dilakukan dengan melihat path coefficient, t-statistic, R-square, dan Q-square. Hasilnya terdapat pengaruh positif dan signifikan kualitas makanan terhadap niat beli ulang Mie Gacoan, terdapat pengaruh positif dan signifikan kualitas layanan terhadap niat beli ulang Mie Gacoan, tidak terdapat pengaruh positif dan signifikan persepsi harga terhadap niat beli ulang Mie Gacoan, terdapat pengaruh positif dan signifikan kualitas makanan terhadap kepuasan pelanggan Mie Gacoan, terdapat pengaruh positif dan signifikan kualitas layanan terhadap kepuasan pelanggan Mie Gacoan, terdapat pengaruh positif dan signifikan persepsi harga terhadap kepuasan pelanggan Mie Gacoan, terdapat pengaruh positif dan signifikan kualitas makanan terhadap niat beli ulang Mie Gacoan dimediasi kepuasan pelanggan Mie Gacoan,terdapat pengaruh dan positif kualitas layanan terhadap niat beli ulang melalui dimediasi kepuasan pelanggan Mie Gacoan, terdapat pengaruh positif dan signifikan persepsi harga terhadap niat beli ulang dimediasi oleh kepuasan pelanggan Mie Gacoan. ***** This research aims to analyze the effects of food quality, service quality, and price perception on repurchase intentions through customer satisfaction on Gacoan Noodle products. This study uses quantitative research methods through a customer survey approach. The population in this study are Gacoan Noodle customers over 18 years old who have domiciled in the Special Capital Region of Jakarta who have purchased Gacoan Noodle products at least 2 times. The sampling technique used in this study was non-probability sampling with purposive sampling method so that the number of respondents in this study used a sample size of 200 respondents. The data collection used in this study was a questionnaire with a Likert scale. Model testing was conducted with SmartPLS4, including testing convergent validity, construct reliability, and discriminant validity. The inner model test is carried out by looking at the path coefficient value, t-statistic, R-square, and Q-square. There is a positive and significant effect of food quality on repurchase intention of Gacoan Noodle, there is a positive and significant effect of service quality on repurchase intention of Gacoan Noodle, there is no positive and significant effect of price on repurchase intention of Gacoan Noodle, there is a positive and significant effect of food quality on customer satisfaction of Gacoan Noodle, there is a positive and significant effect of service quality on customer satisfaction of Gacoan Noodle, There is a positive and significant effect of price on Mie Gacoan customer satisfaction, there is a positive and significant effect of food quality on Mie Gacoan repurchase intention mediated by Mie Gacoan customer satisfaction, there is a positive and positive effect of service quality on repurchase intention through mediated Mie Gacoan customer satisfaction, there is a positive and significant effect of price on repurchase intention mediated by Mie Gacoan customer satisfaction.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Dr. Terrylina Arvinta Monoarfa, SE., MM ; 2). Daru Putri Kusumaningtyas, S.E., M.Han
Subjects:	Manajemen > Manajemen , Business Manajemen > Pendidikan, Riset Penelitian Bisnis
Divisions:	FE > S1 Pendidikan Bisnis
Depositing User:	Angellica Maurent .
Date Deposited:	07 Aug 2025 03:43
Last Modified:	07 Aug 2025 03:43
URI:	http://repository.unj.ac.id/id/eprint/58630

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