EVALUASI KEGIATAN PELATIHAN BEAUTY CLASS DALAM MENINGKATKAN PROFESIONALITAS DI KALANGAN KARYAWATI SALES DAN MARKETING PT ADEV NATURAL INDONESIA

TIARA RIZKYTA AL-RASYID BASHIR, . (2025) EVALUASI KEGIATAN PELATIHAN BEAUTY CLASS DALAM MENINGKATKAN PROFESIONALITAS DI KALANGAN KARYAWATI SALES DAN MARKETING PT ADEV NATURAL INDONESIA. Diploma thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Pertumbuhan industri kecantikan mendorong pentingnya penampilan profesional, terutama bagi karyawan garda terdepan. PT Adev Natural Indonesia menghadapi kesenjangan antara standar perusahaan dan penampilan karyawan, khususnya dalam tata rias wajah dan grooming. Pelatihan beauty class dirancang guna meningkatkan profesionalitas karyawati divisi Sales dan Marketing. Penelitian ini bertujuan untuk mengetahui penilaian kegiatan pelatihan beauty class oleh peserta mencakupi empat aspek utama berdasarkan model evaluasi CIPP (Context, Input, Process, Product), serta untuk mengetahui efektivitas pelatihan dalam meningkatkan profesionalitas kerja. Penelitian ini menggunakan pendekatan mixed methods dan dilaksanakan pada Januari–Juli 2025. Materi pelatihan meliputi basic skincare, daily makeup, grooming, hijab styling, dan bold makeup look. Sebanyak 15 responden dipilih melalui purposive sampling. Data dikumpulkan melalui kuesioner, wawancara, tes, dan dokumentasi. Hasil penelitian menunjukkan bahwa pelatihan memperoleh penilaian positif dari peserta. Skor evaluasi context sebesar 78,34%, input 62,33%, process 74,67%, dan product 69,73%. Efektivitas pelatihan ditunjukkan dari peningkatan skor pre-test dan post-test. Pada Batch 1, skor rata-rata meningkat dari 75,7 menjadi 95,3 (gain score 0,83), dan pada Batch 2 meningkat dari 84,7 menjadi 96,3 (gain score 0,78). Berdasarkan klasifikasi Hake, nilai tersebut termasuk kategori tinggi. Data kualitatif juga menguatkan adanya peningkatan sikap percaya diri dan penampilan kerja peserta. Kesimpulannya, pelatihan beauty class terbukti efektif dalam meningkatkan profesionalitas karyawati dan layak dilanjutkan dengan perbaikan fasilitas dan penyesuaian materi. ***** The growth of the beauty industry has emphasized the importance of professional appearance, especially for frontline employees. PT Adev Natural Indonesia faces a gap between corporate standards and employee appearance, particularly in facial makeup and grooming. The beauty class training program was designed to enhance the professionalism of female employees in the Sales and Marketing division. This study aims to assess participants' evaluation of the beauty class training program based on the four components of the CIPP evaluation model (Context, Input, Process, Product), as well as to determine the effectiveness of the training in improving professionalism. This research employed a mixed methods approach and was conducted from January to July 2025. The training covered topics such as basic skincare, daily makeup, grooming, hijab styling, and bold makeup looks. A total of 15 respondents were selected through purposive sampling. Data were collected through questionnaires, interviews, tests, and documentation. The results showed that the training received positive evaluations from participants, with scores of 78.34% for context, 62.33% for input, 74.67% for process, and 69.73% for product. The effectiveness of the training was demonstrated by the increase in pre-test and post-test scores. In Batch 1, the average score increased from 75.7 to 95.3 with a gain score of 0.83. In Batch 2, the score increased from 84.7 to 96.3 with a gain score of 0.78. According to Hake's classification, these values fall under the high category, indicating that the training was effective in enhancing participants' understanding and skills. Qualitative data also supported improvements in participants’ confidence and professional appearance. In conclusion, the beauty class training was proven effective in enhancing employee professionalism and is worth continuing with improvements in facilities and materials tailored to workplace needs.

Item Type:	Thesis (Diploma)
Additional Information:	1). Titin Supiani, S.Pd., M.Pd. ; 2). Dr. Dwi Atmanto, M.Si.
Subjects:	Tata Rias > Tata Rias (Makeup)
Divisions:	FT > D IV Kosmetik dan Perawatan Kecantikan
Depositing User:	Tiara Rizkyta Al-Rasyid Bashir .
Date Deposited:	08 Aug 2025 01:13
Last Modified:	08 Aug 2025 01:13
URI:	http://repository.unj.ac.id/id/eprint/58885

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