PENGEMBANGAN VIDEO TUTORIAL SEBAGAI MEDIA EDUKATIF DOUBLE CLEANSING MELALUI TIKTOK PADA PERAWATAN WAJAH

INTAN FADHILAH, . (2025) PENGEMBANGAN VIDEO TUTORIAL SEBAGAI MEDIA EDUKATIF DOUBLE CLEANSING MELALUI TIKTOK PADA PERAWATAN WAJAH. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Dalam perkembangannya, media sosial kini memainkan peran penting dalam mendukung penyebaran konten edukatif, khususnya dalam ranah pembelajaran nonformal yang mudah diakses dengan gaya hidup masyarakat di zaman modern saat ini. Berbagai platform media sosial seperti TikTok, Instagram, dan YouTube telah berkembang dari yang awalnya sekadar tempat berbagi konten hiburan, menjadi sarana penyebaran informasi edukatif. Penelitian ini bertujuan untuk mengembangkan video tutorial edukatif perawatan wajah double cleansing melalui platform TikTok yang layak digunakan sebagai salah satu sumber belajar tambahan bagi pengguna media sosial berdasarkan penilaian ahli materi dan ahli media. Penelitian ini menggunakan metode Research & Development (R&D) dengan model pengembangan ADDIE, yang meliputi lima fase: Analysis, Design, Development, Implementation, dan Evaluation. Alat ukur yang digunakan dalam studi ini meliputi alat validasi oleh ahli media dan pengguna, serta alat uji kelayakan praktis oleh ahli media. Hasil penelitian menunjukkan bahwa video edukatif yang dihasilkan memperoleh validasi sangat tinggi baik dari segi isi maupun media. Performa video di platform TikTok juga mendukung efektivitas media ini dalam menjangkau audiens digital. Luaran dari penelitian ini adalah video tutorial edukatif yang dapat diakses secara online kapan saja dan di mana saja, sehingga mampu mendukung pembelajaran mandiri dan meningkatkan literasi digital dalam konteks perawatan diri. ***** In its Development, social media now plays an important role in supporting the dissemination of educational content, especially in the realm of non-formal learning that is easily accessible with the lifestyle of people in today's modern era. Various social media platforms such as TikTok, Instagram, and YouTube have evolved from what were initially just places to share entertainment content to means of disseminating educational information. This study aims to develop educational tutorial videos on double cleansing facial care through the TikTok platform, which can be used as an additional learning resource for social media users based on Evaluations by subject matter experts and media experts. This study employs the Research & Development (R&D) method using the ADDIE Development model, which includes five phases: Analysis, Design, Development, Implementation, and Evaluation. The measurement tools used in this study include validation tools by media experts and users, as well as practical feasibility testing tools by media experts. The results of the study show that the educational videos produced received very high validation in terms of both content and media. The performance of the videos on the TikTok platform also supports the effectiveness of this media in reaching digital audiences. The output of this research is an educational tutorial video that can be accessed online anytime and anywhere, thereby supporting self-directed learning and enhancing digital literacy in the context of self-care.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Dr. Aniesa Puspa Arum, M.Pd. ; 2). Dr. Nurul Hidayah, M.Pd.
Subjects:	Tata Rias > Tata Rias (Makeup)
Divisions:	FT > S1 Pendidikan Tata Rias
Depositing User:	Intan Fadhilah .
Date Deposited:	11 Aug 2025 01:43
Last Modified:	11 Aug 2025 01:43
URI:	http://repository.unj.ac.id/id/eprint/59324

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