PENGARUH PERFORMANCE EXPECTANCY DAN EFFORT EXPECTANCY TERHADAP CONTINUANCE INTENTION TO USE MELALUI MEDIASI ATTITUDE TOWARDS USE PADA APLIKASI NETFLIX

NUR ALFIANTI, . (2025) PENGARUH PERFORMANCE EXPECTANCY DAN EFFORT EXPECTANCY TERHADAP CONTINUANCE INTENTION TO USE MELALUI MEDIASI ATTITUDE TOWARDS USE PADA APLIKASI NETFLIX. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini untuk melihat pengaruh Performance Expectancy dan Effort Expectancy terhadap Continuance Intention to Use melalui mediasi Attitude Towards Use pada aplikasi Netflix. Populasi dalam penelitian ini adalah individu yang tergolong dalam Generasi Z (Gen Z) yang berdomisili di wilayah Jabodetabek dan merupakan pengguna aktif aplikasi streaming digital Netflix. Gen Z atau Generasi Z yang digunakan di Indonesia berawal dari tahun 1997 hingga 2012 berdasarkan data resmi yang ditetapkan Badan Pusat Statistik (BPS) Indonesia. Ukuran sampel yang disarankan untuk penelitian ini adalah sekitar 400 responden guna memastikan hasil penelitian dapat merepresentasikan populasi dengan tingkat kepercayaan yang memadai. Penelitian ini menggunakan teknik analisis data Structural Equation Modeling (SEM) dengan pendekatan Partial Least Square (PLS), yang dianalisis menggunakan perangkat lunak SmartPLS versi 4. Hasil penelitian didaptkan bahwa Performance Expectancy (PE) memiliki pengaruh yang positif dan signifikan terhadap Continuance Intention to Use (CITU). Effort Expectancy (EE) memiliki pengaruh yang positif dan signifikan terhadap Continuance Intention to Use (CITU). Attitude Towards Use (ATU) memiliki pengaruh yang positif dan signifikan terhadap Continuance Intention to Use (CITU). Performance Expectancy (PE) memiliki pengaruh yang positif dan signifikan terhadap Attitude Towards Use (ATU). Effort Expectancy (EE) memiliki pengaruh yang positif dan signifikan terhadap Attitude Towards Use (ATU). Performance Expectancy (PE) memiliki pengaruh tidak langsung yang signifikan terhadap Continuance Intention to Use (CITU) melalui Attitude Towards Use (ATU). Dan Effort Expectancy (EE) memiliki pengaruh tidak langsung yang signifikan terhadap Continuance Intention to Use (CITU) melalui Attitude Towards Use (ATU). ***** This study aims to examine the influence of Performance Expectancy and Effort Expectancy on Continuance Intention to Use Through Attitude Towards Use Mediation on the Netflix Application. The population in this study are individuals belonging to Generation Z (Gen Z) who live in the Greater Jakarta area and are active users of the Netflix digital streaming application. Gen Z or Generation Z used in Indonesia began from 1997 to 2012 based on official data set by the Indonesian Central Statistics Agency (BPS). The recommended sample size for this study is around 400 respondents to ensure that the research results can represent the population with an adequate level of confidence. This study uses Structural Equation Modeling (SEM) data analysis techniques with the Partial Least Square (PLS) approach, which is analyzed using SmartPLS software version 4. The results of the study found that Performance Expectancy (PE) has a positive and significant influence on Continuance Intention to Use (CITU). Effort Expectancy (EE) has a positive and significant influence on Continuance Intention to Use (CITU). Attitude Towards Use (ATU) has a positive and significant effect on Continuance Intention to Use (CITU). Performance Expectancy (PE) has a positive and significant effect on Attitude Towards Use (ATU). Effort Expectancy (EE) has a positive and significant effect on Attitude Towards Use (ATU). Performance Expectancy (PE) has a significant indirect effect on Continuance Intention to Use (CITU) through Attitude Towards Use (ATU). Effort Expectancy (EE) has a significant indirect effect on Continuance Intention to Use (CITU) through Attitude Towards Use (ATU).

Item Type:	Thesis (Sarjana)
Additional Information:	1). Andi Muhammad Sadat, S.E., M.Si., Ph.D. ; 2). Daru Putri Kusumaningtyas, S.E., M.Han.
Subjects:	Manajemen > Manajemen , Business Manajemen > Manajemen Pemasaran
Divisions:	FE > S1 Pendidikan Bisnis
Depositing User:	Nur Alfianti .
Date Deposited:	12 Aug 2025 03:04
Last Modified:	12 Aug 2025 03:04
URI:	http://repository.unj.ac.id/id/eprint/59887

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