PENGARUH FEAR OF MISSING OUT, PAYLATER, DAN LITERASI KEUANGAN TERHADAP IMPULSIVE BUYING

ZAHROTUL LUTFIYAH, . (2025) PENGARUH FEAR OF MISSING OUT, PAYLATER, DAN LITERASI KEUANGAN TERHADAP IMPULSIVE BUYING. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Fear of Missing Out (FoMO), paylater, dan literasi keuangan terhadap perilaku impulsive buying pada Gen Z. Penelitian ini menggunakan metode kuantitatif dengan pendekatan survei, yang melibatkan 385 responden Gen Z di JABODETABEK. Pengumpulan data dilakukan melalui kuesioner dan dianalisis menggunakan SPSS. Hasil penelitian menunjukkan bahwa FoMO dan paylater berpengaruh positif dan signifikan terhadap perilaku impulsive buying. Sementara itu, literasi keuangan berpengaruh negatif dan signifikan, yang berarti semakin tinggi tingkat literasi keuangan, semakin rendah kecenderungan individu untuk melakukan pembelian impulsif. Temuan ini menegaskan pentingnya edukasi literasi keuangan sebagai langkah preventif untuk mengurangi impulsive buying di kalangan Gen Z. ***** This study aims to analyze the influence of Fear of Missing Out (FoMO), paylater, and financial literacy on impulsive buying among Gen Z. This study uses a quantitative method with a survey approach, involving 385 Gen Z respondents in Greater Jakarta (JABODETABEK). Data collection was carried out through questionnaires and analyzed using SPSS. The results show that FoMO and paylater have a positive and significant effect on impulsive buying behavior. Meanwhile, financial literacy has a negative and significant effect, which means that the higher the level of financial literacy, the lower the tendency of individuals to make impulsive purchases. This finding emphasizes the importance of financial literacy education as a preventive measure to reduce impulsive buying among Gen Z. **** This study aims to analyze the influence of Fear of Missing Out (FoMO), paylater, and financial literacy on impulsive buying among Gen Z. This study uses a quantitative method with a survey approach, involving 385 Gen Z respondents in Greater Jakarta (JABODETABEK). Data collection was carried out through questionnaires and analyzed using SPSS. The results show that FoMO and paylater have a positive and significant effect on impulsive buying behavior. Meanwhile, financial literacy has a negative and significant effect, which means that the higher the level of financial literacy, the lower the tendency of individuals to make impulsive purchases. This finding emphasizes the importance of financial literacy education as a preventive measure to reduce impulsive buying among Gen Z.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Dr. Herlitah, M.Ec., Dev. 2). Fitra Dila Lestari, M.Pd.
Subjects:	Ilmu Sosial > Keuangan
Divisions:	FE > S1 Pendidikan Ekonomi
Depositing User:	Zahrotul Lutfiyah .
Date Deposited:	14 Aug 2025 07:01
Last Modified:	14 Aug 2025 07:01
URI:	http://repository.unj.ac.id/id/eprint/60210

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