PERAN FEAR OF MISSING OUT (FOMO) DALAM HERDING BEHAVIOR DAN OVERCONFIDENCE TERHADAP KEPUTUSAN INVESTASI GENERASI Z

SARAH SELLI ARDELIA, . (2025) PERAN FEAR OF MISSING OUT (FOMO) DALAM HERDING BEHAVIOR DAN OVERCONFIDENCE TERHADAP KEPUTUSAN INVESTASI GENERASI Z. Magister thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh herding behavior dan overconfidence terhadap keputusan investasi Generasi Z dengan Fear Of Missing Out (FoMO) sebagai variabel moderasi. Generasi Z yang tumbuh dalam era digital memiliki karakteristik investasi yang sangat terhubung dengan media sosial, sehingga aspek psikologis seperti herding behavior dan overconfidence serta dorongan emosional dari FoMO dapat mempengaruhi keputusan investasi mereka. Penelitian ini menggunakan pendekatan kuantitatif dengan metode PLS-SEM, melibatkan 250 responden Generasi Z di Jabodetabek yang menggunakan aplikasi Stockbit dan telah berinvestasi saham minimal enam bulan. Hasil penelitian menunjukkan bahwa herding behavior dan overconfidence berpengaruh secara negatif dan signifikan terhadap keputusan investasi Generasi Z. Selain itu, FoMO terbukti dapat memoderasi pengaruh herding behavior dan overconfidence terhadap keputusan investasi. Temuan ini menunjukkan bahwa aspek psikologis dan tekanan sosial menjadi faktor penting dalam keputusan investasi Generasi Z, menegaskan pentingnya literasi keuangan berbasis perilaku dalam kebijakan edukasi investasi. ***** This study aims to analyze the influence of herding behavior and overconfidence on Generation Z's investment decisions, with Fear of Missing Out (FoMO) as a moderating variable. Generation Z, who grew up in the digital age, has investment characteristics that are highly connected to social media, so psychological aspects such as herding behavior and overconfidence, as well as the emotional drive from FoMO, can influence their investment decisions. This study employs a quantitative approach using the PLS-SEM method, involving 250 Generation Z respondents in the Jakarta metropolitan area who use the Stockbit app and have invested in stocks for at least six months. The results indicate that herding behavior and overconfidence have a negative and significant impact on Generation Z's investment decisions. Additionally, FoMO was found to moderate the influence of herding behavior and overconfidence on investment decisions. These findings indicate that psychological aspects and social pressure are important factors in Generation Z's investment decisions, emphasizing the importance of behavior based financial literacy in investment education policies.

Item Type:	Thesis (Magister)
Additional Information:	1). Prof. Dr. I Gusti Ketut Agung Ulupui, S.E., M.Si., AK., CA. ; 2). Dr. Etty Gurendrawati, M.Si., Ak.
Subjects:	Manajemen > Perilaku Konsumen
Divisions:	FE > S2 Akuntansi
Depositing User:	Sarah Selli Ardelia .
Date Deposited:	13 Aug 2025 20:26
Last Modified:	13 Aug 2025 20:26
URI:	http://repository.unj.ac.id/id/eprint/60307

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