PENGARUH PERSEPSI RISIKO TERHADAP GREEN PURCHASE INTENTION MOTOR LISTRIK PADA GENERASI Z

MUHAMMAD ALIFIA PUTRA, . (2025) PENGARUH PERSEPSI RISIKO TERHADAP GREEN PURCHASE INTENTION MOTOR LISTRIK PADA GENERASI Z. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Generasi Z merupakan generasi yang tergolong sadar akan dampak terhadap lingkungan. Penelitian ini bertujuan untuk mengetahui pengaruh persepsi risiko terhadap green purchase intention motor listrik pada generasi Z. Penelitian ini menggunakan metode kuantitatif dengan 150 responden berusia 17-28 tahun. Teknik sampling yang digunakan pada penelitian ini menggunakan teknik sampling purposive sampling. Data dikumpulkan menggunakan kuesioner dengan menggunakan instrumen alat ukur persepsi risiko dari Salehudin (2010) dan green purchase intention dari Chen & Chang (2012). Hasil analisis dalam penelitian ini menunjukkan bahwa persepsi risiko tidak berkorelasi terhadap green purchase intention sehingga dapat disimpulkan bahwa tidak terdapat pengaruh persepsi risiko terhadap green purchase intention. ***** Generation Z is known as a cohort that is highly aware of environmental issues. This study aims to examine the effect of risk perception on green purchase intention toward electric motorcycles among Generation Z. A quantitative approach was employed, involving 150 respondents aged between 17 and 28 years. The sampling technique used in this study was purposive sampling. Data were collected using a questionnaire that utilized the risk perception scale developed by Salehudin (2010) and the green purchase intention scale from Chen and Chang (2012). The results of the analysis indicate that risk perception does not have a significant correlation with green purchase intention. Therefore, it can be concluded that risk perception does not influence green purchase intention toward electric motorcycles among Generation Z.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Erik, M.Si. ; 2). Fildzah Rudyah Putri, M.Si.
Subjects:	Filsafat, Psikologi & Agama > Psikologi, Ilmu Jiwa
Divisions:	FPPsi > S1 Psikologi
Depositing User:	Muhammad Alifia Putra .
Date Deposited:	14 Aug 2025 03:46
Last Modified:	14 Aug 2025 03:46
URI:	http://repository.unj.ac.id/id/eprint/60858

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