CINDY LAWRENCE SINAMBELA, . (2024) PENGARUH CUSTOMER EXPERIENCE, CUSTOMER VALUE DAN PROMOTION TERHADAP CUSTOMER SATISFACTION PADA KONSUMEN STARBUCKS DI JAKARTA. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.
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Abstract
Penelitian ini bertujuan untuk mengetahui apakah ada pengaruh signifikan antara customer experience, customer value dan promotion terhadap customer satisfaction pada konsumen Starbucks. Penelitian ini menggunakan metode SPSS versi 26 dalam menganalisis data. Model penelitian menggunakananalisis deskriptif serta kausal. Penelitian ini dilakukan terhadap 200 konsumen Starbucks di daerah DKI Jakarta dengan teknik purposive sampling. Teknik pengumpulan data menggunakan metode survei yaitu menyebarkan kuesioner yang kemudian diolah dengan progam software SPSS (Statistical Program for Social Science) versi 22. Hasil penelitian menunjukan bahwa terdapat pengaruh signifikan Customer Experience terhadap Customer Satisfaction. Terdapat pengaruh signifikan antara Customer Value terhadap Customer Satisfaction .Terdapat pengaruh signifikan antara Promotion terhadap Customer Satisfaction. ***** The Influence of Customer Experience, Customer Value, and Promotion on Customer Satisfaction of Starbucks Consumers in Jakarta, Thesis, Undergraduate Management Study Program, Faculty of Economics, Jakarta State University. The purposes of this study to find out whether there is a significant influence between customer experience, customer value and promotion on customer satisfaction on Starbucks Customer. This study uses the method of the SPSS Version 22 in analyzing the data. The research model uses descriptive and causal analysis. This research was conducted on 200 customers Starbucks in the DKI Jakarta area using purposive sampling technique. The data collection collection technique used a survey method, nomely distributing questionnaires which were then processed with the SPSS (Statistical Program for Social Science) software version 22. The results showed that there was a significant influence of Customer Experience on Customer Satisfaction. There is a significant influence between Customer Value on Customer Experience. There is u significant influence between Promotion on Customer Satisfaction.
| Item Type: | Thesis (Sarjana) |
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| Additional Information: | 1). Prof. Usep Suhud, M.Si., Ph.D. ; 2). Shandy Aditya, BIB, MPBS. |
| Subjects: | Manajemen > Manajemen Pemasaran |
| Divisions: | FE > S1 Manajemen |
| Depositing User: | Cindy Lawrence Sinambela . |
| Date Deposited: | 10 Sep 2025 04:33 |
| Last Modified: | 10 Sep 2025 04:33 |
| URI: | http://repository.unj.ac.id/id/eprint/62335 |
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