NAZWA OKTAVIANI MOHAMAD, . (2026) PENGARUH E-COMMERCE ADOPTION, DIGITAL LITERACY, DAN FINANCIAL PERFORMANCE TERHADAP SUSTAINABILITY USAHA MIKRO DAN KECIL DI JAKARTA. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.
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Abstract
Pertumbuhan ekonomi digital mendorong pelaku Usaha Mikro dan Kecil (UMK) untuk meningkatkan pemanfaatan teknologi, khususnya melalui adopsi e-commerce dan penguatan digital literacy. Penelitian ini bertujuan untuk menganalisis pengaruh Digital Literacy dan E Commerce Adoption terhadap Financial Performance dan Sustainability UMK di Provinsi Daerah Khusus Jakarta, serta menguji peran mediasi Financial Performance. Penelitian ini menggunakan pendekatan kuantitatif dengan data primer yang dikumpulkan melalui kuesioner online berskala Likert 6 poin terhadap pelaku UMK generasi Milenial dan Generasi Z di Jakarta yang telah menjalankan usaha minimal dua tahun. Analisis data dilakukan menggunakan metode Structural Equation Modeling–Partial Least Squares (SEM-PLS) melalui aplikasi SmartPLS 4.0. Hasil penelitian menunjukkan bahwa Digital Literacy berpengaruh positif dan signifikan terhadap E Commerce Adoption dan Financial Performance, namun tidak berpengaruh signifikan secara langsung terhadap Sustainability. E Commerce Adoption terbukti berpengaruh positif dan signifikan terhadap Financial Performance dan Sustainability. Selain itu, Financial Performance berpengaruh positif dan signifikan terhadap Sustainability serta memediasi pengaruh Digital Literacy dan E Commerce Adoption terhadap Sustainability. Secara keseluruhan, temuan penelitian menegaskan bahwa kemampuan digital perlu dikonversi menjadi kinerja keuangan agar dapat memberikan dampak nyata terhadap keberlanjutan UMK. ***** The growth of the digital economy encourages Micro and Small Enterprises (MSEs) to intensify the use of technology, particularly through e-commerce adoption and the enhancement of digital literacy. This study aims to analyze the effects of Digital Literacy and E Commerce Adoption on Financial Performance and Sustainability of MSEs in the Special Capital Region of Jakarta, as well as to examine the mediating role of Financial Performance. This research employs a quantitative approach using primary data collected through an online questionnaire with a 6-point Likert scale. The respondents consist of Millennial and Generation Z MSE owners in Jakarta who have operated their businesses for at least two years. Data were analyzed using the Structural Equation Modeling–Partial Least Squares (SEM PLS) method with SmartPLS 4.0. The results indicate that Digital Literacy has a positive and significant effect on E-Commerce Adoption and Financial Performance, but does not have a significant direct effect on Sustainability. E-Commerce Adoption is proven to have a positive and significant effect on Financial Performance and Sustainability. Furthermore, Financial Performance has a positive and significant effect on Sustainability and acts as a mediating variable in the relationship between Digital Literacy and Sustainability, as well as between E-Commerce Adoption and Sustainability. Overall, the findings emphasize that digital capabilities contribute to business sustainability only when they are effectively converted into improved financial performance.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Additional Information: | 1). Dr. Ryna Parlyna, M.B.A. ; 2). Inkreswari Retno Hardini, S.Kom., M.T. |
| Subjects: | Manajemen > Manajemen , Business |
| Divisions: | FE > S1 Bisnis Digital |
| Depositing User: | Users 32848 not found. |
| Date Deposited: | 05 Feb 2026 07:46 |
| Last Modified: | 05 Feb 2026 07:46 |
| URI: | http://repository.unj.ac.id/id/eprint/65000 |
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