PENGARUH PERCEIVED RISK DAN CREDIBILITY TERHADAP PURCHASE INTENTION JASA WAR TIKET KONSER MELALUI TRUST DI INDONESIA (STUDI EMPIRIS KONSER K-POP)

ZAHRA AISYAH ANDARI PRAYUDI, . (2026) PENGARUH PERCEIVED RISK DAN CREDIBILITY TERHADAP PURCHASE INTENTION JASA WAR TIKET KONSER MELALUI TRUST DI INDONESIA (STUDI EMPIRIS KONSER K-POP). Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh perceived risk dan credibility terhadap purchase intention jasa war tiket konser dengan trust sebagai variabel mediasi. Studi ini menggunakan pendekatan kuantitatif dengan metode pengumpulan data melalui kuesioner online yang disebarkan menggunakan Google Form melalui platform X (Twitter) tepatnya pada komunitas “SEVENTEEN NEW_ IN JAKARTA SOON”, yang diketahui secara aktif digunakan untuk berbagi informasi konser, tips war tiket, serta transaksi jual beli tiket antaranggota sehingga relevan untuk menggambarkan perilaku konsumen dalam penggunaan jasa war tiket konser. Sampel penelitian ditentukan dengan teknik purposive sampling berdasarkan kriteria tertentu, melibatkan sebanyak 105 responden dengan total 13 indikator yang mencakup variabel 4 indikator perceived risk, 4 indikator variabel credibility, 5 indikator variabel trust, dan 4 indikator variabel purchase intention. Instrumen penelitian menggunakan skala Likert 1-5 untuk mengukur persepsi responden terhadap setiap indikator variabel. Data dianalisis menggunakan metode Structural Equation Modeling-Partial Least Squares (SEM-PLS) dengan pengujian mediasi melalui teknik bootstrapping. Hasil penelitian menunjukkan bahwa credibility berpengaruh positif dan signifikan terhadap trust dan purchase intention, serta trust berpengaruh positif dan signifikan terhadap purchase intention. Selain itu, trust terbukti memediasi secara parsial hubungan antara credibility dan purchase intention. Sebaliknya, perceived risk tidak berpengaruh signifikan terhadap trust maupun purchase intention, serta tidak berpengaruh secara tidak langsung terhadap purchase intention melalui trust. Temuan ini mengindikasikan bahwa dalam konteks jasa war tiket konser K-Pop di Indonesia, faktor credibility dan trust lebih dominan dalam membentuk purchase intention dibandingkan perceived risk. ***** This study aims to examine the influence of perceived risk and credibility on purchase intention toward concert ticket “war” services, with trust serving as a mediating variable. This research employs a quantitative approach, with data collected through an online questionnaire distributed via Google Form to members of the “SEVENTEEN NEW_ IN JAKARTA SOON” community on the X (Twitter) platform. The community is known for actively sharing concert information, ticketing strategies, and peer-to-peer ticket transactions, making it relevant for representing consumer behavior toward concert ticket third-party services. The sample was determined using a purposive sampling technique based on specific criteria, involving 105 respondents with a total of 13 indicators covering 4 perceived risk indicators, 4 credibility indicators, 5 trust indicators, and 4 purchase intention indicators. The research instrument used a 5-point Likert scale to measure respondents’ perceptions of each variable indicator. Data were analyzed using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method, with mediation testing conducted through bootstrapping techniques. The results indicate that credibility has a positive and significant effect on trust and purchase intention, and trust also has a positive and significant effect on purchase intention. Furthermore, trust partially mediates the relationship between credibility and purchase intention. In contrast, perceived risk does not have a significant effect on trust or purchase intention, nor does it have an indirect effect on purchase intention through trust. These findings suggest that in the context of K-Pop concert ticket “war” services in Indonesia, credibility and trust play a more dominant role in shaping purchase intention than perceived risk.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Dr. Munawaroh, M.Si. ; 2). Fauzan Fadlullah, S.Ak., M.Kom.
Subjects:	Manajemen > Manajemen , Business Manajemen > Perilaku Konsumen
Divisions:	FE > S1 Bisnis Digital
Depositing User:	Zahra Aisyah Andari Prayudi .
Date Deposited:	10 Feb 2026 03:47
Last Modified:	10 Feb 2026 03:47
URI:	http://repository.unj.ac.id/id/eprint/65176

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