LANSKAP LINGUISTIK PADA PENAMAAN USAHA KULINER DI SEDAYU CITY, KELAPA GADING

AMANDA PRADHITYA WARMAN, . (2026) LANSKAP LINGUISTIK PADA PENAMAAN USAHA KULINER DI SEDAYU CITY, KELAPA GADING. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Fenomena globalisasi telah membawa dampak signifikan terhadap wajah ruang publik di Indonesia, salah satunya melalui penggunaan bahasa pada teks usaha kuliner di Sedayu City, Kelapa Gading. Penelitian ini bertujuan untuk menganalisis penggunaan bahasa dan pola penggunaan bahasa, serta fungsi LL pada penamaan usaha kuliner di Sedayu City, Kelapa Gading. Penelitian ini menggunakan pendekatan LL untuk memetakan bagaimana bahasa-bahasa tersebut berkompetisi dan berinteraksi dalam ruang komersial. Metode penelitian yang digunakan adalah deskriptif kualitatif. Hasil data yang dikumpulkan berupa foto-foto teks yang terdapat pada usaha kuliner di Sedayu City, Kelapa Gading, dan melalui data sekunder, berupa informasi pada laman web usaha kuliner. Analisis data dilakukan dengan mengidentifikasi penggunaan bahasa (monolingual, bilingual, multilingual) dan fungsi LL (fungsi informasi dan fungsi simbolik) yang akan dihubungkan dengan teori glokalisasi (Robertson, 1995) dan komodifikasi bahasa (Piller, 2016; Bourdieu, 1991). Hasil penelitian menunjukkan bahwa LL pada usaha kuliner di Sedayu City, Kelapa Gading, mencerminkan ruang kontestasi budaya yang dinamis, bahasa bukan lagi sekadar alat komunikasi, melainkan instrumen pemasaran dan simbol identitas sosial. LL merefleksikan negosiasi identitas lokal-global dalam kawasan komersial melalui pemilihan dan pola penggunaan bahasa pada penamaan usaha kuliner di Sedayu City, Kelapa Gading, dan Komodifikasi bahasa melalui fungsi informasi dan fungsi simbolik penamaan usaha kuliner di Sedayu City, Kelapa Gading. Kata Kunci: LL, Usaha Kuliner, Glokalisasi, Komodifikasi Bahasa ***** The phenomenon of globalization has had a significant impact on the face of public spaces in Indonesia, one of which is through the use of language in culinary business texts in Sedayu City, Kelapa Gading. This study aims to analyze the use of language and language usage patterns, as well as the function of LL in the naming of culinary businesses in Sedayu City, Kelapa Gading. This study uses an LL approach to map how these languages compete and interact in commercial spaces. The research method used is descriptive qualitative. The data collected consists of photographs of texts found in culinary businesses in Sedayu City, Kelapa Gading, and secondary data in the form of information on culinary business websites. Data analysis was conducted by identifying language use (monolingual, bilingual, multilingual) and LL functions (informational and symbolic functions), which were then linked to the theories of glocalization (Robertson, 1995) and language commodification (Piller, 2016; Bourdieu, 1991). The results of the study show that LL in culinary businesses in Sedayu City, Kelapa Gading, reflects a dynamic cultural contestation space, where language is no longer merely a means of communication, but also a marketing tool and a symbol of social identity. LL reflects the negotiation of local-global identities in commercial areas through the selection and patterns of language use in the naming of culinary businesses in Sedayu City, Kelapa Gading, and the commodification of language through the informational and symbolic functions of culinary business naming in Sedayu City, Kelapa Gading. Keywords: LL, Culinary Business, Glocalization, Language Commodification

Item Type: Thesis (Sarjana)
Additional Information: 1). Dr. Miftahulkhairah Anwar, M.Hum. ; 2). Sigit Widiatmoko, M.Hum.
Subjects: Bahasa dan Kesusastraan > Linguistik
Bahasa dan Kesusastraan > Bahasa Indonesia
Divisions: FBS > S1 Sastra Indonesia
Depositing User: Amanda Pradhitya Warman .
Date Deposited: 11 Feb 2026 07:51
Last Modified: 11 Feb 2026 07:51
URI: http://repository.unj.ac.id/id/eprint/65278

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