PENGARUH PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, DAN PERCEIVED SECURITY TERHADAP REPURCHASE INTENTION MELALUI CUSTOMER SATISFACTION PADA APLIKASI INVESTASI REKSA DANA

FAJAR SURYA NURROHMAN, . (2026) PENGARUH PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, DAN PERCEIVED SECURITY TERHADAP REPURCHASE INTENTION MELALUI CUSTOMER SATISFACTION PADA APLIKASI INVESTASI REKSA DANA. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian bermaksud untuk mengkaji hubungan antara perceived usefulness, perceived ease of use, dan perceived security. Penelitian ini menggunakan metode penelitian kuantitatif dengan kuesioner yang dibagikan kepada pengguna aplikasi investasi reksa dana Bibit di DKI Jakarta. Data disebarkan menggunakan kuesioner kepada 320 responden yang telah memenuhi kriteria dalam penelitian ini. Analisis data dilakukan dengan menggunakan metode Structural Equation Model (SEM) dengan perangkat lunak SPSS dan AMOS. Hasil penelitian menunjukkan bahwa: (1) Perceived usefulness tidak memiliki pengaruh positif dan signifikan terhadap customer satisfaction, (2) Perceived ease of use berpengaruh positif dan signifikan terhadap customer satisfaction, (3) Perceived security tidak memiliki pengaruh positif dan signifikan terhadap customer satisfaction, (4) Perceived usefulness tidak memiliki pengaruh positif dan signifikan terhadap repurchase intention, (5) Perceived ease of use tidak memiliki pengaruh positif dan signifikan terhadap repurchase intention, (6) Perceived security tidak memiliki pengaruh positif dan signifikan terhadap repurchase intention, (7) Customer satisfaction tidak memiliki pengaruh positif dan signifikan terhadap repurchase intention, (8) Customer satisfaction tidak dapat memediasi pengaruh antara perceived usefulness terhadap repurchase intention, (9) Customer satisfaction tidak dapat memediasi pengaruh antara perceived ease of use terhadap repurchase intention, dan (10) Customer satisfaction tidak dapat memediasi pengaruh antara perceived security terhadap repurchase intention ***** The purpose of this research is to examine the relationship between perceived usefulness, perceived ease of use, and perceived security. This study employed a quantitative research method, using a questionnaire distributed to users of the Bibit mutual fund investment application in Jakarta. The questionnaire were distributed to 320 respondents who met the criteria for this study. Data analysis was performed using the Structural Equation Model (SEM) method with SPSS and AMOS software. The results of the study show that: (1) Perceived usefulness does not have a positive and significant influence on customer satisfaction, (2) Perceived ease of use has a positive and significant influence on customer satisfaction, (3) Perceived security does not have a positive and significant influence on customer satisfaction, (4) Perceived usefulness does not have a positive and significant influence on repurchase intention, (5) Perceived ease of use does not have a positive and significant influence on repurchase intention, (6) Perceived security does not have a positive and significant influence on repurchase intention, (7) Customer satisfaction does not have a positive and significant influence on repurchase intention, (8) Customer satisfaction cannot mediate the influence between perceived benefits on repurchase intention, (9) Customer satisfaction cannot mediate the influence between perceived ease of use on repurchase intention, and (10) Customer satisfaction cannot mediate the influence between perceived security on repurchase intention

Item Type:	Thesis (Sarjana)
Additional Information:	1). Dr. Osly Usman, M.Bus; 2). Dewi Agustin Pratama Sari, S.E., M.S.M.
Subjects:	Manajemen > Manajemen Pemasaran
Divisions:	FE > S1 Manajemen
Depositing User:	Fajar Surya Nurrohman .
Date Deposited:	12 Feb 2026 03:59
Last Modified:	12 Feb 2026 03:59
URI:	http://repository.unj.ac.id/id/eprint/65308

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