MELFINA NURUL AZIZAH, . (2026) PERAN TRAVEL VLOG YOUTUBE SEBAGAI ELECTRONIC WORD OF MOUTH TERHADAP REVISIT INTENTION WISATAWAN: STUDI PADA KONSUMEN LEMBANG PARK AND ZOO. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.
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Abstract
Tujuan penelitian ini adalah untuk menguji pengaruh travel vlog sebagai electronic word of mouth (e-WOM) berbasis video terhadap destination image, attitude toward destination, dan tourist satisfaction, serta dampaknya terhadap revisit intention. Data dikumpulkan melalui kuesioner online menggunakan Google Form yang disebarkan melalui media sosial Whatsapp, Instagram, komentar Youtube, dan secara langsung di lokasi penelitian. Objek penelitian adalah Lembang Park and Zoo dengan responden sebanyak 252 orang yang berdomisili di Jabodetabek, berusia minimal 17 tahun, pernah menonton travel vlog buatan wisatawan, dan telah berkunjung minimal satu kali dalam satu tahun terakhir. Penelitian ini menggunakan pendekatan kuantitatif dengan metode Structural Equation Modeling (SEM) yang dianalisis menggunakan SPSS dan AMOS versi 29. Hasil penelitian menunjukkan bahwa travel vlog sebagai e-WOM berbasis video berpengaruh positif dan signifikan terhadap destination image, attitude toward destination, dan tourist satisfaction. Ketiga variabel tersebut juga berpengaruh positif dan signifikan terhadap revisit intention. Temuan ini menunjukkan bahwa persepsi positif terhadap travel vlog mampu membentuk citra, sikap, dan kepuasan wisatawan, yang pada akhirnya meningkatkan niat wisatawan untuk berkunjung kembali ke Lembang Park and Zoo. ***** The purpose of this study is to examine the effect of travel vlogs as video-based electronic word of mouth (e-WOM) on destination image, attitude toward the destination, and tourist satisfaction, as well as their impact on revisit intention. Data were collected through an online questionnaire using Google Forms, distributed via social media platforms such as WhatsApp, Instagram, YouTube comment sections, and direct on-site distribution at the research location. The object of this study is Lembang Park and Zoo, with a total of 252 respondents who reside in the Greater Jakarta area (Jabodetabek), are at least 17 years old, have watched travel vlogs created by fellow tourists, and have visited the destination at least once in the past year. This study adopts a quantitative approach using the Structural Equation Modeling (SEM) method, with data analysis conducted using SPSS and AMOS version 29. The results indicate that travel vlogs as video-based e-WOM have a positive and significant effect on destination image, attitude toward the destination, and tourist satisfaction. Furthermore, these three variables also have a positive and significant effect on revisit intention. The findings suggest that positive perceptions of travel vlogs can shape tourists’ image, attitudes, and satisfaction, which ultimately enhance their intention to revisit Lembang Park and Zoo.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Additional Information: | 1). Prof. Usep Suhud, M.Si., Ph.D. ; 2). Dewi Agustin Pratama Sari S.E., M.S.M. |
| Subjects: | Manajemen > Manajemen Pemasaran |
| Divisions: | FE > S1 Manajemen |
| Depositing User: | Melfina Nurul Azizah . |
| Date Deposited: | 26 May 2026 03:23 |
| Last Modified: | 26 May 2026 03:23 |
| URI: | http://repository.unj.ac.id/id/eprint/66247 |
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