PENGARUH KETERAMPILAN PUBLIC SPEAKING DAN PENGUASAAN MEDIA SOSIAL TERHADAP KOMPETENSI KEHUMASAN PESERTA DIDIK SMKN 40 JAKARTA

NAYA IKA CAHYANI, . (2026) PENGARUH KETERAMPILAN PUBLIC SPEAKING DAN PENGUASAAN MEDIA SOSIAL TERHADAP KOMPETENSI KEHUMASAN PESERTA DIDIK SMKN 40 JAKARTA. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh keterampilan public speaking dan penguasaan media sosial terhadap kompetensi kehumasan peserta didik SMKN 40 Jakarta. Penelitian ini dilatarbelakangi oleh pentingnya kompetensi kehumasan bagi peserta didik SMK, khususnya dalam menghadapi tuntutan komunikasi di era digital. Kompetensi kehumasan tidak hanya menuntut kemampuan berbicara di depan umum, tetapi juga kemampuan mengelola informasi, membangun relasi dengan publik, serta memanfaatkan media sosial secara efektif dan bertanggung jawab. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Populasi dalam penelitian ini adalah peserta didik SMKN 40 Jakarta jurusan Manajemen Perkantoran, dengan jumlah sampel sebanyak 72 responden. Pengumpulan data dilakukan melalui penyebaran kuesioner menggunakan Google Form. Teknik analisis data yang digunakan meliputi uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linear berganda, uji t, uji F, dan uji koefisien determinasi dengan bantuan program JASP. Hasil penelitian menunjukkan bahwa keterampilan public speaking tidak berpengaruh signifikan terhadap kompetensi kehumasan dengan nilai t hitung sebesar 1,750 dan signifikansi 0,085. Penguasaan media sosial berpengaruh positif dan signifikan terhadap kompetensi kehumasan dengan nilai t hitung sebesar 8,965 dan signifikansi < 0,001. Secara simultan, keterampilan public speaking dan penguasaan media sosial berpengaruh signifikan terhadap kompetensi kehumasan dengan nilai F hitung sebesar 133,1 dan signifikansi < 0,001. Nilai Adjusted R Square sebesar 0,788 menunjukkan bahwa keterampilan public speaking dan penguasaan media sosial secara bersama-sama mampu menjelaskan 78,8% variasi kompetensi kehumasan. Berdasarkan hasil tersebut, dapat disimpulkan bahwa penguasaan media sosial menjadi faktor yang lebih dominan dalam meningkatkan kompetensi kehumasan peserta didik. Sementara itu, keterampilan public speaking tetap perlu dikembangkan sebagai kemampuan pendukung dalam komunikasi lisan, presentasi, dan interaksi dengan publik. Oleh karena itu, penguatan komunikasi digital dan komunikasi lisan perlu dilakukan secara terpadu dalam pembelajaran kehumasan di SMK. Kata Kunci: keterampilan public speaking, penguasaan media sosial, kompetensi kehumasan. ***** This study aims to examine the influence of public speaking skills and social media mastery on the public relations competency of students at SMKN 40 Jakarta. This research is based on the importance of public relations competency for vocational school students, especially in facing communication demands in the digital era. Public relations competency requires not only the ability to speak in public, but also the ability to manage information, build relationships with the public, and utilize social media effectively and responsibly. This study employed a quantitative approach with a survey method. The population of this study consisted of students from the Office Management major at SMKN 40 Jakarta, with a total sample of 72 respondents. Data were collected through questionnaires distributed using Google Form. The data analysis techniques included validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, t-test, F-test, and coefficient of determination test using the JASP program. The results showed that public speaking skills did not have a significant effect on public relations competency, with a t-value of 1.750 and a significance value of 0.085. Social media mastery had a positive and significant effect on public relations competency, with a t-value of 8.965 and a significance value of < 0.001. Simultaneously, public speaking skills and social media mastery had a significant effect on public relations competency, with an F-value of 133.1 and a significance value of < 0.001. The Adjusted R Square value of 0.788 indicates that public speaking skills and social media mastery jointly explain 78.8% of the variation in public relations competency. Based on these results, it can be concluded that social media mastery is the more dominant factor in improving students’ public relations competency. Meanwhile, public speaking skills still need to be developed as a supporting ability in oral communication, presentations, and public interaction. Therefore, the strengthening of digital communication and oral communication should be carried out in an integrated manner in public relations learning at vocational schools. Keywords: public speaking skills, social media mastery, public relations competency.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Dr. Christian Wiradendi Wolor, S.E., M.M. ; 2). Eka Dewi Utari, S.Pd., M.Pd.
Subjects:	Pendidikan > Evaluasi Pendidikan Pendidikan > Pendidikan Kejuruan dan Sekolah Kejuruan
Divisions:	FE > S1 Pendidikan Administrasi Perkantoran
Depositing User:	Naya Ika Cahyani .
Date Deposited:	23 Jun 2026 03:35
Last Modified:	23 Jun 2026 03:35
URI:	http://repository.unj.ac.id/id/eprint/66396

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