PENGEMBANGAN MEDIA PEMBELAJARAN BERBASIS MOTION GRAPHICS UNTUK MATERI BRANDING PRODUK PADA JURUSAN DKV SMKN 1 JAKARTA

RAKA WIRAHADIKUSUMAH, . (2026) PENGEMBANGAN MEDIA PEMBELAJARAN BERBASIS MOTION GRAPHICS UNTUK MATERI BRANDING PRODUK PADA JURUSAN DKV SMKN 1 JAKARTA. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Media pembelajaran yang digunakan pada materi Branding Produk di kelas XI Desain Komunikasi Visual (DKV) SMKN 1 Jakarta masih didominasi oleh media presentasi berupa PowerPoint dan metode ceramah, sehingga penyampaian materi dinilai kurang menarik serta belum mampu memvisualisasikan konsep secara optimal. Kondisi tersebut menyebabkan sebagian peserta didik mengalami kesulitan dalam memahami materi, khususnya pada topik Definisi Brand dan Brand Identity, Elemen-elemen Branding, serta Strategi Visual Brand. Penelitian ini bertujuan untuk mengembangkan media pembelajaran berbasis motion graphic pada materi Branding Produk serta mengetahui tingkat kelayakannya sebagai media pembelajaran. Penelitian ini menggunakan metode Research and Development (R&D) dengan model pengembangan Four-D (4D) yang meliputi tahap Define, Design, Develop, dan Disseminate. Teknik pengumpulan data dilakukan melalui wawancara, observasi, penyebaran kuesioner, dan studi pustaka. Instrumen penelitian diadaptasi dan dimodifikasi dari Instrumen Penilaian Multimedia Pembelajaran yang dikembangkan oleh Sriadhi (2018), sedangkan analisis data dilakukan menggunakan nilai rata-rata (mean) berdasarkan kriteria kelayakan menurut Sriadhi (2018). Validasi produk dilakukan oleh dua ahli materi dan dua ahli media, kemudian dilanjutkan dengan uji coba kepada 36 siswa kelas XI DKV SMKN 1 Jakarta. Hasil penelitian menunjukkan bahwa media pembelajaran berbasis motion graphic berhasil dikembangkan dalam tiga video pembelajaran, yaitu Definisi Brand dan Brand Identity, Elemen-elemen Branding, serta Strategi Visual Brand. Hasil validasi ahli materi memperoleh nilai rata-rata sebesar 4,20, sedangkan hasil validasi ahli media memperoleh nilai rata-rata sebesar 4,80, 4,90, dan 4,80. Adapun hasil uji coba kepada responden memperoleh nilai rata-rata sebesar 4,45, 4,40, dan 4,50. Berdasarkan hasil tersebut, media pembelajaran berbasis motion graphic termasuk dalam kategori Sangat Layak dan layak digunakan sebagai media pembelajaran pada materi Branding Produk di kelas XI DKV SMKN 1 Jakarta. ***** The learning media used for the Product Branding subject in Grade XI of the Visual Communication Design (VCD) Department at SMKN 1 Jakarta are still predominantly limited to PowerPoint presentations and conventional lecture methods. As a result, the learning process is considered less engaging and has not effectively visualized branding concepts. Consequently, some students experience difficulties in understanding the material, particularly the topics of Brand Definition and Brand Identity, Branding Elements, and Visual Brand Strategy. This study aimed to develop motion graphic-based learning media for Product Branding material and to determine its feasibility as an instructional medium. This research employed the Research and Development (R&D) method using the Four-D (4D) development model, which consists of the Define, Design, Develop, and Disseminate stages. Data were collected through interviews, observations, questionnaires, and literature review. The research instrument was adapted and modified from the Multimedia Learning Evaluation Instrument developed by Sriadhi (2018), while the data were analyzed using the mean score based on the multimedia feasibility criteria proposed by Sriadhi (2018). The developed product was validated by two subject matter experts and two media experts before being tested on 36 Grade XI students of the Visual Communication Design Department at SMKN 1 Jakarta. The results showed that the motion graphic-based learning media were successfully developed into three instructional videos covering Brand Definition and Brand Identity, Branding Elements, and Visual Brand Strategy. The material expert validation obtained a mean score of 4.20, while the media expert validation achieved mean scores of 4.80, 4.90, and 4.80. Furthermore, the student trial obtained mean scores of 4.45, 4.40, and 4.50. Based on these findings, the developed motion graphic-based learning media were categorized as Highly Feasible and are appropriate for use as instructional media for the Product Branding subject in Grade XI of the Visual Communication Design Department at SMKN 1 Jakarta.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Ressy Dwitias Sari, S.T., M.T.I. ; 2). Via Tuhamah Fauziastuti, S.Si., M.Ed.
Subjects:	Pendidikan > Media Pembelajaran
Divisions:	FT > S1 Pendidikan Teknik Informatika Komputer
Depositing User:	Raka Wirahadikusumah .
Date Deposited:	06 Aug 2026 07:44
Last Modified:	06 Aug 2026 07:44
URI:	http://repository.unj.ac.id/id/eprint/67553

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