PILIHAN RASIONAL GENERASI Z DALAM MENGIKUTI TREN GYM DI JAKARTA TIMUR (Studi Kasus pada Tujuh Generasi Z Pengguna Gym di Jakarta Timur)

DINA LESTARI, . (2026) PILIHAN RASIONAL GENERASI Z DALAM MENGIKUTI TREN GYM DI JAKARTA TIMUR (Studi Kasus pada Tujuh Generasi Z Pengguna Gym di Jakarta Timur). Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini dilatarbelakangi oleh meningkatnya tren aktivitas gym di kalangan Generasi Z yang tidak lagi dipahami hanya sebagai aktivitas olahraga, tetapi juga menjadi bagian dari gaya hidup dan pilihan sosial tertentu. Perkembangan media sosial, meningkatnya kesadaran akan kesehatan, serta munculnya tren tubuh ideal mendorong Generasi Z memiliki ketertarikan terhadap aktivitas gym. Penelitian ini bertujuan untuk mendeskripsikan referensi yang memengaruhi ketertarikan Generasi Z terhadap gym, pertimbangan sosial dalam memutuskan mengikuti aktivitas gym, serta dampak sosial dan ekonomi yang dirasakan selama mempertahankan aktivitas tersebut. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Data dikumpulkan melalui wawancara mendalam, observasi, dan dokumentasi terhadap tujuh Generasi Z pengguna gym di Jakarta Timur serta informan pendukung. Teknik analisis data menggunakan model Miles dan Huberman melalui tahap reduksi data, penyajian data, dan penarikan kesimpulan. Validitas data dilakukan melalui triangulasi sumber. Hasil penelitian menunjukkan bahwa media sosial, figur publik, dan lingkungan sosial menjadi referensi awal yang memengaruhi ketertarikan Generasi Z terhadap gym. Keputusan mengikuti aktivitas gym didasarkan pada pertimbangan kesehatan, penampilan, serta proses perbandingan sosial. Aktivitas gym juga memunculkan dampak sosial dan ekonomi berupa perubahan kondisi fisik dan psikologis, terbentuknya relasi sosial baru, serta munculnya pengeluaran yang dipandang sebagai bentuk investasi diri. Penelitian ini menyimpulkan bahwa keputusan Generasi Z dalam mengikuti dan mempertahankan aktivitas gym dilakukan melalui berbagai pertimbangan rasional terhadap manfaat dan tujuan yang ingin dicapai. ***** This research is motivated by the increasing trend of gym activities among Generation Z, which is no longer understood merely as a form of exercise, but also as part of a lifestyle and social choice. The development of social media, increasing health awareness, and the emergence of ideal body trends have encouraged Generation Z to become interested in gym activities. This study aims to describe the references that influence Generation Z’s interest in gym activities, the social considerations in deciding to participate in gym activities, and the social and economic impacts experienced while maintaining these activities. This research uses a qualitative approach with a case study method. Data were collected through in-depth interviews, observation, and documentation involving seven Generation Z gym users in East Jakarta as well as supporting informants. The data analysis technique used the Miles and Huberman model through the stages of data reduction, data display, and conclusion drawing. Data validity was tested through source triangulation. The results of this study show that social media, public figures, and the social environment become the initial references influencing Generation Z’s interest in gym activities. The decision to participate in gym activities is based on considerations of health, appearance, and social comparison processes. Gym activities also generate social and economic impacts in the form of physical and psychological changes, the formation of new social relationships, and expenditures that are perceived as a form of self-investment. This study concludes that Generation Z’s decision to participate in and maintain gym activities is carried out through various rational considerations regarding the benefits and goals to be achieved. Keywords: Rational Choice, Generation Z, Gym Trend, Gym Activities

Item Type:	Thesis (Sarjana)
Additional Information:	1) Dr. Syaifudin, S.Pd., M.Kesos.; 2) Achmad Siswanto, M.Si.
Subjects:	Ilmu Sosial > Ilmu Sosial (Umum) Ilmu Sosial > Sosiologi Ilmu Sosial > Kondisi Sosial,Masalah Sosial,Reformasi Sosial Ilmu Sosial > Komunitas Sosial, Ras dan Kelompok
Divisions:	FIS > S1 Pendidikan Sosiologi
Depositing User:	Dina Lestari .
Date Deposited:	10 Aug 2026 01:52
Last Modified:	10 Aug 2026 01:52
URI:	http://repository.unj.ac.id/id/eprint/69503

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