FAKTOR YANG MEMENGARUHI PURCHASE INTENTION TERHADAP CONSUMER PURCHASE BEHAVIOR PADA HEALTHY FOOD RESTAURANT

VAREZ WIDHARTO MAHDI, . (2026) FAKTOR YANG MEMENGARUHI PURCHASE INTENTION TERHADAP CONSUMER PURCHASE BEHAVIOR PADA HEALTHY FOOD RESTAURANT. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

	Text ilovepdf_merged (5).pdf Download (2MB)
	Text BAB 1 PENDAHULUAN_Varez Widharto Mahdi_1705622120_Skripsi Sidang Akhir_2026.pdf Download (677kB)
	Text BAB 2 TINJAUAN PUSTAKA_Varez Widharto Mahdi_1705622120_Skripsi Sidang Akhir_2026.pdf Restricted to Registered users only Download (609kB) | Request a copy
	Text BAB 3 METODE PENELITIAN_Varez Widharto Mahdi_1705622120_Skripsi Sidang Akhir_2026.pdf Restricted to Registered users only Download (1MB) | Request a copy
	Text BAB 4 HASIL PENELITIAN_Varez Widharto Mahdi_1705622120_Skripsi Sidang Akhir_2026.pdf Restricted to Registered users only Download (1MB) | Request a copy
	Text BAB 5 PENUTUP_Varez Widharto Mahdi_1705622120_Skripsi Sidang Akhir_2026.pdf Restricted to Registered users only Download (512kB) | Request a copy
	Text DAFTAR PUSTAKA_Varez Widharto Mahdi_1705622120_Skripsi Sidang Akhir_2026.pdf Download (444kB)
	Text LAMPIRAN_Varez Widharto Mahdi_1705622120_Skripsi Sidang Akhir_2026.pdf Restricted to Registered users only Download (1MB) | Request a copy

Abstract

Penelitian ini bertujuan menganalisis pengaruh Attitude, Perceived Behavioral Control, dan Health Consciousness terhadap Purchase Intention serta pengaruh Purchase Intention terhadap Consumer Purchase Behavior pada konsumen produk makanan sehat Burgreens di Jakarta. Landasan penelitian menggunakan adaptasi atau extended Theory of Planned Behavior. Attitude dan Perceived Behavioral Control merupakan konstruk yang berasal dari TPB, sedangkan Health Consciousness diposisikan sebagai variabel tambahan yang relevan dengan konteks pembelian makanan sehat. Model tidak memasukkan Subjective Norm sehingga tidak merepresentasikan seluruh konstruk asli TPB. Purchase Intention dibatasi pada niat membeli atau mengonsumsi produk makanan sehat Burgreens, sedangkan Consumer Purchase Behavior menggambarkan perilaku pembelian yang dilaporkan responden. Penelitian menggunakan pendekatan kuantitatif, purposive sampling, skala likert enam poin, dan covariance based Structural Equation Modeling melalui AMOS. Responden berusia minimal 17 tahun, berdomisili di salah satu dari lima wilayah Kota Administrasi Jakarta, pernah membeli atau mengonsumsi produk Burgreens dalam tiga bulan terakhir, dan bersedia mengisi kuesioner daring. Empat hipotesis menguji jalur X1→Z, X2→Z, X3→Z, dan Z→Y. Penelitian masih berupa proposal sehingga belum menyajikan hasil empiris. **** This study aims to analyze the influence of Attitude, Perceived Behavioral Control, and Health Consciousness on Purchase Intention and the influence of Purchase Intention on Consumer Purchase Behavior among consumers of Burgreens healthy food products in Jakarta. The research foundation uses an adaptation or extended Theory of Planned Behavior. Attitude and Perceived Behavioral Control are constructs derived from the TPB, while Health Consciousness is positioned as an additional variable relevant to the context of purchasing healthy food. The model does not include Subjective Norm so it does not represent all the original TPB constructs. Purchase Intention is limited to the intention to purchase or consume Burgreens healthy food products, while Consumer Purchase Behavior describes purchasing behavior reported by respondents. The study used a quantitative approach, explanatory design, cross-sectional survey, purposive sampling, a six-point Likert scale, and covariance-based Structural Equation Modeling through AMOS. Respondents were at least 17 years old, domiciled in one of the five administrative areas of Jakarta City, had purchased or consumed Burgreens products in the last three months, and were willing to complete an online questionnaire. Four hypotheses test the paths X1→Z, X2→Z, X3→Z, and Z→Y. The research is still in proposal form and therefore does not yet present empirical results.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Prof. Dr. Mohamad Rizan, S.E., M.M.; 2). Prof. Usep Suhud, M.Si., Ph.D.
Subjects:	Manajemen > Manajemen Pemasaran
Divisions:	FE > S1 Manajemen
Depositing User:	Varez Widharto Mahdi .
Date Deposited:	21 Aug 2026 03:32
Last Modified:	21 Aug 2026 03:32
URI:	http://repository.unj.ac.id/id/eprint/72602

Actions (login required)

View Item