PERSEPSI ALUMNI TERHADAP MANFAAT PROGRAM BEASISWA DIGITAL BUSINESS 2024 DI DALIAN NEUSOFT UNIVERSITY OF INFORMATION

Raycita Xellen, . (2026) PERSEPSI ALUMNI TERHADAP MANFAAT PROGRAM BEASISWA DIGITAL BUSINESS 2024 DI DALIAN NEUSOFT UNIVERSITY OF INFORMATION. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Program Beasiswa Digital Business 2024 di Dalian Neusoft University of Information (DNUI) merupakan program beasiswa internasional yang mengombinasikan pembelajaran bahasa Mandarin, bisnis digital, dan pengalaman lintas budaya. Program ini diikuti oleh peserta dari berbagai latar belakang. Namun, manfaat program yang dirasakan setelah peserta menyelesaikan kegiatan masih perlu dikaji secara empiris. Penelitian ini bertujuan untuk mengetahui persepsi alumni terhadap manfaat Program Beasiswa Digital Business 2024 dalam mendukung keterampilan berbahasa Mandarin, pengembangan karier, dan wawasan sosial budaya Tiongkok. Penelitian ini menggunakan pendekatan kuantitatif dengan metode deskriptif. Populasi penelitian berjumlah 27 alumni Program Beasiswa Digital Business 2024 yang seluruhnya dijadikan sampel menggunakan teknik total sampling. Data dikumpulkan melalui kuesioner berbasis Google Form dengan skala Likert lima tingkat dan dianalisis menggunakan statistik deskriptif melalui perhitungan persentase dan nilai rata-rata (mean), kemudian dikategorikan berdasarkan klasifikasi tingkat persepsi menurut Arikunto (2012). Hasil penelitian menunjukkan bahwa alumni memberikan persepsi positif hingga sangat positif terhadap manfaat Program Beasiswa Digital Business 2024 pada ketiga indikator penelitian. Pada indikator keterampilan berbahasa Mandarin diperoleh persentase sebesar 82% dengan kategori sangat positif. Pada indikator pengembangan karier, persepsi alumni berada pada rentang 79%–85% dengan kategori positif hingga sangat positif, yang menunjukkan bahwa manfaat program dipersepsikan berbeda sesuai dengan latar belakang dan tahap perkembangan karier masing-masing peserta. Sementara itu, pada indikator wawasan sosial budaya Tiongkok diperoleh persentase sebesar 86% dengan kategori sangat positif. Berdasarkan hasil penelitian tersebut, dapat disimpulkan bahwa Program Beasiswa Digital Business 2024 dipersepsikan memberikan manfaat yang positif dalam mendukung keterampilan berbahasa Mandarin, pengembangan karier, dan perluasan wawasan sosial budaya Tiongkok. Hasil penelitian ini diharapkan dapat menjadi bahan evaluasi bagi Program Studi Pendidikan Bahasa Mandarin dalam pengembangan program internasional serta menjadi referensi bagi penelitian selanjutnya mengenai manfaat program beasiswa internasional dalam pembelajaran bahasa Mandarin. .***** The Digital Business Scholarship Program 2024 at Dalian Neusoft University of Information (DNUI) is an international scholarship program that integrates Mandarin language learning, digital business education, and cross-cultural experiences. Although the program has been attended by participants from diverse backgrounds, the benefits perceived by alumni after completing the program have not been empirically examined. Therefore, this study aims to investigate alumni perceptions of the program's benefits in supporting Mandarin language skills, career development, and understanding of Chinese sociocultural aspects. This study employed a quantitative descriptive approach. The population consisted of 27 alumni of the Digital Business Scholarship Program 2024, all of whom were selected as the research sample using the total sampling technique. Data were collected through a Google Forms questionnaire using a five-point Likert scale and analyzed using descriptive statistics, including percentages and mean scores. The results were then classified based on the perception level criteria proposed by Arikunto (2012). The findings indicate that the alumni demonstrated positive to very positive perceptions of the program's benefits across all three research indicators. The Mandarin language skills indicator obtained a percentage score of 82%, which falls into the very positive category. The career development indicator ranged from 79% to 85%, indicating positive to very positive perceptions and suggesting that the perceived benefits varied according to the participants' backgrounds and stages of career development. Meanwhile, the understanding of Chinese sociocultural aspects indicator achieved the highest percentage score of 86%, which also falls into the very positive category. Based on these findings, it can be concluded that the Digital Business Scholarship Program 2024 is perceived to provide positive benefits in enhancing Mandarin language skills, career development, and understanding of Chinese sociocultural aspects. The findings are expected to serve as evaluation material for the Department of Chinese Language Education in developing future international programs and as a reference for further research on the benefits of international scholarship programs in Mandarin language education.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Susi Andriani, S.S., M.TCSOL.; 2). Hudiyekti Prasetyaningtyas, S.S., M.Ed.
Subjects:	Bahasa dan Kesusastraan > Bahasa Mandarin
Divisions:	FBS > S1 Pendidikan Bahasa Mandarin
Depositing User:	Raycita Xellen .
Date Deposited:	29 Sep 2026 08:15
Last Modified:	29 Sep 2026 08:15
URI:	http://repository.unj.ac.id/id/eprint/74005

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