MUHAMMAD IQBAL, . (2022) PENGARUH DISKON (POTONGAN HARGA) TERHADAP KEPUTUSAN PEMBELIAN BARANG ATAU JASA DI TOKOPEDIA (STUDI KASUS PADA MAHASISWA UNIVERSITAS NEGERI JAKARTA). Diploma thesis, UNIVERSITAS NEGERI JAKARTA.
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Abstract
Penelitian ini bertujuan untuk: 1) bagaimana gambaran tentang Diskon ? 2) bagaimana gambaran tentang Keputusan pembelian? 3) Apakah diskon mempengaruhi Keputusan pembelian di Tokopedia?. Pada penilitan ini data diperoleh dengan cara penyebaran kuesioner. Populasi dalam penelitian ini adalah mahasiswa/i Univesitas Negeri Jakarta yang pernah melakukan belanja online di Shopee. Teknik analisis adalah dengan menggunakan uji instrumen, uji asumsi klasik, regresi linear sederhana. Kata Kunci: Diskon (Potongan Harga), Keputusan Pembelian. Muhamad iqbal, 2022; The Effect Of Discounts On Purchasing Decisions For Goods or services at Tokopedia (Survey on Student of Universitas Negeri Jakarta). Scientific Paper, DIII Marketing Management Study Program. Faculty of Economics. Universitas Negeri Jakarta. This research aims to: 1) know the description of discount. 2) know the description of buying decision. 3) know wether discount has a significant influence on buying decision at Tokopedia. In this research the data were collected by spreading a questionnaires. The population in this study is student of Univesitas Negeri Jakarta who had online shopping at Shopee. The data analysis techniques using the instrument test, classical assumption test, simple linear regression. Keywords: Discounts, Buying decisions.
Item Type: | Thesis (Diploma) |
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Additional Information: | 1). M. Edo Suryawan Siregar S.E. M.B.A |
Subjects: | Manajemen > Manajemen , Business Manajemen > Pendidikan, Riset Penelitian Bisnis Manajemen > Manajemen Pemasaran Manajemen > Perilaku Konsumen |
Divisions: | FE > D III Manajemen Pemasaran |
Depositing User: | Users 13462 not found. |
Date Deposited: | 25 Feb 2022 12:15 |
Last Modified: | 18 Jan 2024 23:31 |
URI: | http://repository.unj.ac.id/id/eprint/22735 |
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