PENGARUH KONTROL DIRI TERHADAP PERILAKU KONSUMTIF WANITA BEKERJA DEWASA AWAL PENGGUNA SHOPEE DI MASA PANDEMI COVID-19

APRILIA EKA PRATIWI, . (2022) PENGARUH KONTROL DIRI TERHADAP PERILAKU KONSUMTIF WANITA BEKERJA DEWASA AWAL PENGGUNA SHOPEE DI MASA PANDEMI COVID-19. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

---ABSTRAK--- Penelitian ini bertujuan untuk mengetahui pengaruh kontrol diri terhadap perilaku konsumtif wanita bekerja dewasa awal pengguna Shopee di masa pandemi COVID-19. Penelitian ini menggunakan metode kuantitatif dengan jumlah responden sebanyak 276 wanita bekerja usia dewasa awal yang menggunakan Shopee. Pengambilan data penelitian dilakukan menggunakan kuesioner daring. Instrumen yang digunakan adalah Perilaku konsumtif oleh Prisillia (2020) untuk mengukur perilaku konsumtif dan Dispositional Self-control (DSC) oleh Ein-Gar et al., (2008); Ein-Gar & Steinhart, (2011); dan Ein-Gar & Sagiv (2014) untuk mengukur kontrol diri. Teknik analisis yang digunakan adalah analisis regresi linier sederhana. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh kontrol diri terhadap perilaku konsumtif wanita bekerja dewasa awal pengguna Shopee di masa pandemi COVID-19 sebesar 10,2%. Kata kunci: Perilaku Konsumtif, Kontrol Diri, Wanita Bekerja Usia Dewasa Awal, Shopee ---ABSTRACT--- This study aims to determine the effect of self-control on the consumptive behavior in early adulthood working women of Shopee users during the COVID-19 pandemic. This study uses quantitative methods with the number of respondents as many as 276 working women of early adulthood who use Shopee. The research data was collected using an online questionnaire. The instruments used are Consumptive Behavior by Prisillia (2020) to measure consumptive behavior and Dispositional Self-control (DSC) by Ein-Gar et al., (2008); Ein-Gar & Steinhart, (2011); and EinGar & Sagiv (2014) to measure self-control. The analysis technique used is simple linear regression analysis. The results of this study indicate that there is an effect of self-control on the consumptive behavior in early adulthood working women of Shopee users during the COVID-19 pandemic by 10.2%. Keywords: Consumptive Behavior, Self-Control, Early Adulthood Working Women, Shopee

Item Type:	Thesis (Sarjana)
Additional Information:	1) Gita Irianda Rizkyani Medellu, M.Psi. ; 2) Dr. Gumgum Gumelar Fajar Rakhman, M.Si.
Subjects:	Filsafat, Psikologi & Agama > Psikologi, Ilmu Jiwa Manajemen > Perilaku Konsumen
Divisions:	FPP > S1 Psikologi
Depositing User:	Users 14294 not found.
Date Deposited:	10 Mar 2022 13:28
Last Modified:	10 Mar 2022 13:28
URI:	http://repository.unj.ac.id/id/eprint/24201

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